Wednesday 1 August 2012

Breaking news from Brand Republic - Aegis, Agent Provocateur, Benetton, London 2012, Paddy Power

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Latest news
Aegis buys I Spy and Data2Decisions
Aegis buys I Spy and Data2Decisions
by Sarah Shearman
01 August 2012, 09:25AM
Aegis's performance marketing agency iProspect has acquired search and social agency I Spy for an undisclosed sum, while Aegis has also acquired analytics agency Data2Decisions (D2D).
Agent Provocateur blasted for exposing children to fetish-gear and nudity
Agent Provocateur blasted for exposing children to fetish-gear and nudity
by Matthew Chapman
01 August 2012, 08:21AM
Agent Provocateur has drawn the wrath of the advertising watchdog for exposing children to a video of women in fetish gear terrorising a half-naked woman in a nightgown.
Benetton to launch European e-commerce site
Benetton to launch European e-commerce site
by Matthew Chapman
01 August 2012, 08:30AM
Italy's United Colors of Benetton will launch its first ever e-commerce site this month, putting digital at the forefront of its strategy amid falling revenues.
London 2012 marketing chief to campaign for Obama
London 2012 marketing chief to campaign for Obama
by John Reynolds
01 August 2012, 08:05AM
Greg Nugent, the London 2012 Olympic Games top marketer, has volunteered to join the campaign for the re-election of Barack Obama.
Paddy Power's tongue-in-cheek kidney ad escapes ban
Paddy Power's tongue-in-cheek kidney ad escapes ban
by Sarah Shearman
01 August 2012, 08:03AM
A Paddy Power radio ad has escaped censure from the advertising watchdog despite 27 complaints, including one from the Kidney Wales Foundation, which claimed the spot could distress patients.
Coca-Cola chief counters Olympic seats issue
Coca-Cola chief counters Olympic seats issue
by Loulla-Mae Eleftheriou-Smith
31 July 2012, 04:25PM
Coca-Cola's chief executive Muhtar Kent has sought to distance his company from the public backlash over empty seats at Olympic venues, claiming the brand has "a very, very high usage of tickets allocated to us".
William Hill cranks up focus on social media
William Hill cranks up focus on social media
by John Owens
31 July 2012, 05:36PM
Bookmaker William Hill has called in external social media expertise as the company focuses on expanding its online empire internationally.
Opinion
Think BR: Appealing to kids and selling to parents
Think BR: Appealing to kids and selling to parents
by James Withey
01 August 2012, 08:30AM
With expert analysis, social media provides vital clues for helping marketers appeal to kids and sell to parents, writes James Withey, head of brand insight, Precise.
Think BR: Britain's most talked about brands
Think BR: Britain's most talked about brands
by Ed Keller and Steve Thomson
01 August 2012, 08:30AM
Marketers need to be aware of the differences between online and offline word of mouth, write Ed Keller and Steve Thomson of Keller Fay.
Intelligence
Adwatch (Aug 1) Top 20 recall: Adidas
Adwatch (Aug 1) Top 20 recall: Adidas
by Richard Alford, managing director, M&C Saatchi
01 August 2012, 12:00AM
'Take the stage' has the edge on Nike's similar TV advertising campaigns.
Sector Insight: current and packaged accounts
Sector Insight: current and packaged accounts
by Jane Bainbridge
31 July 2012, 10:51AM
Big brands still dominate, but bargain-hunting consumers are far from loyal
Also in the news
Non-sponsors rein in London 2012 adspend
by Gemma Charles, 31 July 2012, 08:30AM
Yell prepares 'emarketplace' strategy under fresh Hibu brand
by Sarah Shearman, 31 July 2012, 08:30AM
DFS raises sights upmarket with £12m brand 'film'
by Matthew Chapman, 31 July 2012, 08:30AM
Empty seats? Look beyond the brands to the bums of the 'Olympic family'
by Rachel Barnes, 31 July 2012, 09:00AM
Turkey hunts agencies for 2013 international ad campaign
by Loulla-Mae Eleftheriou-Smith, 31 July 2012, 09:00AM
Latest Blog Entries
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA, 01 August 2012
Great expectations... but it's the taking part that counts and we can all take part
Claire Emes, 01 August 2012
Helen Edwards: Civil brands engineer a third way
Helen Edwards, 01 August 2012
MediaCorp leads the way on loyalty
Chris J Reed, 01 August 2012
Where was the shooting on the BBC?
Jeremy Lee, 31 July 2012
Are tablets the future of advertising?
Sue Unerman, 31 July 2012
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