Latest news | | | | | | Aegis's performance marketing agency iProspect has acquired search and social agency I Spy for an undisclosed sum, while Aegis has also acquired analytics agency Data2Decisions (D2D). | | | | | | | Agent Provocateur has drawn the wrath of the advertising watchdog for exposing children to a video of women in fetish gear terrorising a half-naked woman in a nightgown. | | | | | | | Italy's United Colors of Benetton will launch its first ever e-commerce site this month, putting digital at the forefront of its strategy amid falling revenues. | | | | | | | Greg Nugent, the London 2012 Olympic Games top marketer, has volunteered to join the campaign for the re-election of Barack Obama. | | | | | | | A Paddy Power radio ad has escaped censure from the advertising watchdog despite 27 complaints, including one from the Kidney Wales Foundation, which claimed the spot could distress patients. | | | | | | | Coca-Cola's chief executive Muhtar Kent has sought to distance his company from the public backlash over empty seats at Olympic venues, claiming the brand has "a very, very high usage of tickets allocated to us". | | | | | | | Bookmaker William Hill has called in external social media expertise as the company focuses on expanding its online empire internationally. | | | | Opinion | | | | | | With expert analysis, social media provides vital clues for helping marketers appeal to kids and sell to parents, writes James Withey, head of brand insight, Precise. | | | | | | | Marketers need to be aware of the differences between online and offline word of mouth, write Ed Keller and Steve Thomson of Keller Fay. | | | | Intelligence | | | | | | 'Take the stage' has the edge on Nike's similar TV advertising campaigns. | | | | | | | Big brands still dominate, but bargain-hunting consumers are far from loyal | | | | | | Latest jobs | | | | | | | |
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