Thursday, 30 August 2012

Digital AM - Amazon, Asda, The Guardian, HMV, Kraft

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Latest news
Amazon launches into UK daily deals market
Amazon launches into UK daily deals market
by Loulla-Mae Eleftheriou-Smith
30 August 2012, 09:54AM
Amazon is expanding AmazonLocal, its daily deals website that offers discounts from local businesses high-street chains and online stores, into the UK, a year after launching in the US.
Asda reviews £10m digital media roster
Asda reviews £10m digital media roster
by Sara Kimberley
30 August 2012, 08:00AM
Asda is holding a review of its £10 million digital media roster.
The Guardian appoints We Are Social for blogger outreach
The Guardian appoints We Are Social for blogger outreach
by John Owens
30 August 2012, 09:10AM
The Guardian has appointed We Are Social to help promote its blogger outreach activity.
HMV turns to Foursquare for Hunger Games competition
HMV turns to Foursquare for Hunger Games competition
by Matthew Chapman
30 August 2012, 09:30AM
HMV is turning to Foursquare to run a competition based on Hollywood blockbuster 'The Hunger Games', which will involve regional "reapings" across 12 cities.
Kraft in £200m media and digital agency rethink
Kraft in £200m media and digital agency rethink
by Maisie McCabe
30 August 2012, 08:00AM
Kraft Foods, the Swiss-based company, is set to review its estimated £200 million European media planning and buying arrangements, including the £39 million account held by PHD in the UK.
Scottish Power in digital agency hunt
Scottish Power in digital agency hunt
by Sara Kimberley
30 August 2012, 11:25AM
Scottish Power is reviewing its digital account as it looks to consolidate the business into one agency.
Steven Bennett-Day joins DraftFCB as digital creative chief
Steven Bennett-Day joins DraftFCB as digital creative chief
by Sara Kimberley
30 August 2012, 09:30AM
DraftFCB has appointed Steven Bennett-Day as its digital creative director.
Russell Davies: Could you tell a fake account on Twitter from the real thing?
Russell Davies: Could you tell a fake account on Twitter from the real thing?
by Russell Davies
30 August 2012, 08:00AM
Back when I was a lad doing poster buying, the best bit of the job was site inspections.
Also in the news
Is mag iPad take-up slow?
by , 30 August 2012, 08:00AM
Standard Life calls review of digital ad business
by Sara Kimberley, 30 August 2012, 11:10AM
A social Olympics? You'd better believe it
by Will Youngman, 24 August 2012, 08:30AM
From the blogs
President Obama does an AMA on Reddit - reveals little but crashes site
Charlotte Henry
30 August 2012, 10:45AM
How has social media impacted on charity comms?
Ben Fox
30 August 2012, 10:03AM
Being meaningful in media requires you to be Creative (with a capital C!)
Paul Frampton
30 August 2012, 9:27AM
Why weren't you in Edinburgh?
Lindsey Clay
30 August 2012, 9:04AM
The real organic deal
Greg Taylor
30 August 2012, 8:41AM
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