Monday, 20 August 2012

Marketing Daily - Adidas trumpets results of Olympics Twitter activity; plus Warburtons, British Gas, Ocado, and Motorola

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Adidas trumpets results of Olympics Twitter activity
Sarah Shearman,
20 August 2012
 

Adidas has experienced a 25% growth in its Twitter followers over the...

Adidas: video of David Beckham's surprise photobooth visit boosted Twitter activity
 
 
Warburton stands down from AG Barr to focus on the family business
John Reynolds,
20 August 2012
 

Jonathan Warburton, the Warburtons chairman, is standing down from his role as...

Warburtons: the family run grocery brand
 
 
Marketing director Hesketh promoted at Clipper Teas
John Reynolds,
20 August 2012
 

Gill Hesketh, marketing and commercial director of Clipper Teas, has been promoted...

Gill Hesketh: becomes marketing director of Wessanen UK
 
 
British Gas backs British Swimming Heroes Tour
Matthew Chapman,
20 August 2012
 

British Gas is backing a British Swimming Heroes Tour that aims to...

Swim squad: Keri-Anne Payne and Rebecca Adlington front British Gas campaign
 
 
Ocado takes aim at supermarket giants ahead of price war
Matthew Chapman,
20 August 2012
 

Ocado is set to launch a price war against Tesco and its...

Ocado: taking on the big supermarkets in price challenge
 
 
Airlines ramp up lobbying on air passenger duty
Loulla-Mae Eleftheriou-Smith,
20 August 2012
 

Virgin Atlantic, easyJet, Ryanair and International Airlines Group (IAG) are believed to...

Airlines' protest: four carriers said to have joined forces against air passenger duty
 
 
Google's Motorola files patent complaint against Apple
Sarah Shearman,
20 August 2012
 

Google's Motorola Mobility unit has filed a patent infringement claim against Apple,...

Motorola: Motosmart handset
 
 
 
Also in the News
 
Virgin Media makes tracks to Mo Farah for press ads
Nick Batten,
20 August 2012
 
ESPN talks fans' language as Premier League kicks off
Maisie McCabe,
20 August 2012
 
Aquafresh to sponsor new Saturday night Dom Joly show on ITV1
Maisie McCabe,
20 August 2012
 
 
 
Blogs
 
 
Is E.ON’s high street shop the future of building meaningful utility brands?
Kate Cox
 

There is an episode of Futurama where Fry logs onto the 31 st Century's version...

 
 
What Wenlock & Mandeville have to say about forecasting new launch sales
Jonathan Weeks
 

What a pricing change for the Olympic mascots can tell us about how innovation opportunities...

 
 
The most Meaningful Olympics ever?
Paul Frampton
 

Prior to the Olympics we created some research showing that it was going to...

 
 
Helen Edwards: The devil of great marketing is in the detail
Helen Edwards
 

If marketing were a sport, it would be the decathlon. Marketers have to be accomplished in a range of sub-disciplines...

 
 
It’s time to play the role of the VC within your digital marketing team
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning ,...

 
 
 
 
 
 
Whitepapers
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
 
 
Jobs of the Week

Mobile Strategic Planner - London, Aspire Mobile c£50,000 + package, London

Shopper Insight Consultant, Jarlett de Grouchy £40000 - £50000 per annum + Bonus + Benefits, London

Head of Regional Marketing - Financial Services, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

Business Development Director, Link Communication £30,000 to £45,000 basic, DOE with an uncapped performance bonus, Yorkshire

Senior Business Development Manager - Top tier Law firm, Resources Group £75000 - £80000 per annum, London

Client Services Director, Direct Recruitment £80,000 - £90,000 + bens, Central London

Illustrator / Visualiser - (Top Retail Agency) - nr Manchester, Guru Careers £27-35k (DOE) + Benefits, Prestbury, Macclesfield, Cheshire, Nr Manchester (SK10)

Online Marketing Executive, Michael Page Digital £25000 to £30000 per annum, London

Email Marketing Manager, Michael Page Digital £35000 to £40000 per annum, London

Senior Account Manager, Michael Page Agency £32000 to £40000 per annum, Leeds

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