Thursday 23 August 2012

Data & Direct Bulletin from Brand Republic - Kwik Fit, NSPCC, adidas, Prostate Cancer UK, Ocado

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Kwik Fit calls below-the-line review
Kwik Fit calls below-the-line review
by Sara Kimberley
23 August 2012, 10:35AM
Kwik Fit, the car maintenance specialist, has called a review of its below-the-line agency arrangements.
Govt looks at compelling companies to release data to consumers
Govt looks at compelling companies to release data to consumers
by Daniel Farey-Jones
23 August 2012, 01:19PM
The Government has launched a consultation to explore its options for compelling companies to give consumers the right to access their personal transaction data.
Inferno wins £5m NSPCC fundraising business
Inferno wins £5m NSPCC fundraising business
by Sara Kimberley
23 August 2012, 11:00AM
The NSPCC has appointed Inferno to handle its £5 million fundraising ad account.
The Government unveils new £520m advertising framework
The Government unveils new £520m advertising framework
by Sara Kimberley
16 August 2012, 04:54PM
The Coalition Government has kept its target of slashing its advertising budgets by £123 million a year to £130 million, as it finally unveils its £520 million ad framework over four years.
Adidas trumpets results of Olympics Twitter activity
Adidas trumpets results of Olympics Twitter activity
by Sarah Shearman
20 August 2012, 08:35AM
Adidas has experienced a 25% growth in its Twitter followers over the course of the London 2012 Olympic Games, with UK marketing director Nick Craggs professing delight at the success of its #takethestage hashtag.
Prostate Cancer UK enlists bloggers to reach football fans
Prostate Cancer UK enlists bloggers to reach football fans
by Loulla-Mae Eleftheriou-Smith
22 August 2012, 08:50AM
Prostate Cancer UK, the official charity partner of The Football League for the 2012/13 season, has created a content-led digital marketing campaign that targets soccer fans.
M&C Saatchi and Walker Media land Viking briefs
M&C Saatchi and Walker Media land Viking briefs
by Maisie McCabe
23 August 2012, 11:00AM
Viking River Cruises has appointed M&C Saatchi and Walker Media to its UK and US advertising and media accounts respectively.
BD Network wins Ocado campaign brief
BD Network wins Ocado campaign brief
by Daniel Farey-Jones
22 August 2012, 02:50PM
Online grocer Ocado has appointed BD Network to produce creative work for an advertising campaign in the autumn, stressing its product quality, service and difference to established supermarkets.
Wonderbra hires social media agency
Wonderbra hires social media agency
by Sarah Shearman
17 August 2012, 08:55AM
Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online.
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