Global Bulletin from Brand Republic - Lynx, Virgin, Kraft, WPP, OMG

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Lynx says 'sorry' to Prince Harry by Loulla-Mae Eleftheriou-Smith 28 August 2012, 09:59AM Lynx has run a one-off tactical press ad in the Sun on Sunday that apologises to Prince Harry for the Las Vegas debacle, which the brand jokes may have been caused by the "Lynx Effect'" Virgin to reward most frequent flyer with free trip into space by Loulla-Mae Eleftheriou-Smith 31 August 2012, 09:54AM Richard Branson's Virgin America airline has launched a competition that will reward its most frequent flyer across the Virgin Atlantic network by sending them into space for free on Virgin Galactic. Kraft in £200m media and digital agency rethink by Maisie McCabe 30 August 2012, 08:00AM Kraft Foods, the Swiss-based company, is set to review its estimated £200 million European media planning and buying arrangements, including the £39 million account held by PHD in the UK. WPP profits climb 7% as it sets up return to UK by Daniel Farey-Jones 30 August 2012, 08:40AM WPP has posted first half pre-tax profits of £357.7m and has confirmed it will move its headquarters back to the UK for tax purposes subject to shareholder approval. Luxottica appoints Omnicom Media Group to global media by Maisie McCabe 29 August 2012, 09:15AM Luxottica, the eyewear manufacturer of brands such as Ray-Ban and owner of the Sunglass Hut, has appointed Omnicom Media Group to its global media planning and buying business following a pitch. Yahoo makes second CMO appointment inside three months by Sarah Shearman 28 August 2012, 12:00PM Yahoo has appointed former Amazon vice president Kathy Savitt as global chief marketing officer, replacing Mollie Spilman, who had been in the role for just three months. Also in the news Think BR: A brilliant Year for Britishness by Lauren Mattey, Andy McQuade and Jennifer Mallett, 30 August 2012, 08:00AM Williams Lea launches global corporate agency hunt by Matt Cartmell, 30 August 2012, 09:26AM Foreign football joins YouTube in partner deal by Daniel Farey-Jones, 29 August 2012, 12:18PM WPP sees 1% rise in like-for-like first-half PR business by Alec Mattinson, 30 August 2012, 10:25AM Campaign Viral Chart: Nike's Maestri debuts while Obama dominates by Ben Hall, 31 August 2012, 09:30AM Barclays names Antony Jenkins as Bob Diamond replacement by Loulla-Mae Eleftheriou-Smith, 30 August 2012, 12:54PM From Singapore - Chris Reed on partnership marketing Singapore wins gold for wealth 31 August 2012, 7:22AM Have hotel loyalty programs overstayed their welcome? 28 August 2012, 2:41PM Disney's magical business thinking 24 August 2012, 2:56AM The BR News Blog Newsweek's anti-Obama cover is a surprise newsstand hit 31 August 2012, 9:35AM Newsweek looks to have a newsstand hit on its hands for its much criticised anti-Barack Obama cover story. The issue, with the cover line ”Hit the Road, Barack”, was for a story by Harvard historian Niall Ferguson. The New York Times called the piece “unethical commentary”, others said editor in chief Tina Brown was simply trying to shock,”Slate called it “absurd”, while Andrew Sullivan writing on sister title The Daily Beast said it was “propaganda, not journalism“. Read more » Global Voices - posts from around the world SMARTPHONE ADDICTION 30 August 2012, 2:01PM "Try before you buy" client-agency relationships? 16 August 2012, 5:06PM Latest jobs Experienced Marketing Executive New Role Recruiter QA Apprenticeships Salary £25k - £30k Location Slough, Berkshire Marketing Co-Ordinator with Bids & Tenders Experience Recruiter Huntress Group Salary £27000 - £30000 per annum + Excellent Benefits Location West End Marketing Manager - Central London - £50k - £55k + benefits Recruiter Profiles Creative Salary £50000 - £55000 per annum + benefits + bonus Location London Graphic / Digital Designer Recruiter Torpedo Group Limited Salary Dependent on experience Location Oxfordshire Senior PPC Manager Recruiter Norton Leigh Salary Up to £40k + Benefits Location Central London Strategic Planner (Bristol) Recruiter Bray Leino Salary Circa £35k (depending on experience) Location Bristol BR Insight Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast) Marketers are missing out on revenue as cash falls through the cracks be... Presenting With Impact: Unlock Your Full Business Value (Webcast) Many people dread the idea of presenting and as we are increasingly aske... Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast) The rapid growth of online behavioural targeting and powerful mobile dev... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Brand Management: What's the bottom line? (Expert Reports) So as Barclay’s take a pasting and Samsung gather momentum in Appl... 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