Thursday 23 August 2012

Marketing Daily - Paddy Power's Christian Woolfenden defends the brand's 'mischief' marketing strategy; plus E.ON, Confused.com, Audi, and Sainsbury's

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Paddy Power's Christian Woolfenden: 'It's about being funny, not offensive'
Gemma Charles,
23 August 2012
 

The Irish bookmaker's marketing director is staunch in his defence of its...

Paddy Power's Christian Woolfenden: 'It's about being funny, not offensive'
 
 
Video: Paddy Power's Woolfenden explains 'mischief' marketing
Ben Hall,
23 August 2012
 

Christian Woolfenden, marketing director, UK & Ireland, Paddy Power, talks to Marketing...

Paddy Power
 
 
Paddy Power and Ryanair: two punk brands separated by marketing intent
Noelle McElhatton,
23 August 2012
 

Where do we stand on Paddy Power? The betting brand attracts a...

Paddy Power and Ryanair: two punk brands separated by marketing intent
 
 
E.ON top UK marketer Jeremy Davies to depart
Alex Brownsell,
23 August 2012
 

Jeremy Davies, marketing director at E.ON, is to leave the energy company...

E.ON: marketing director Jeremy Davies is to leave the company
 
 
Mike Hoban leaves Confused.com
Alex Brownsell,
23 August 2012
 

Mike Hoban, Confused.com's chief marketing officer, is leaving the price comparison website...

Mike Hoban: steps down at Confused.com
 
 
Brand health check: Sharp
Kim Benjamin,
23 August 2012
 

Japanese brand Sharp Electronics' heritage of innovation - the company started off...

Brand health check: Sharp
 
 
Audi challenges rivals with 'uncluttered' ad claim
Alex Brownsell,
23 August 2012
 

Audi is rolling out an ad campaign to promote its A3 sedan...

Audi: A3 ad campaign by BBH
 
 
Sainsbury's to follow Tesco into online film market
Sarah Shearman,
23 August 2012
 

Sainsbury's is moving into the video-on-demand market with a new film service...

Sainsbury's: set to enter the VoD market with film service offer
 
 
Champions of Design: Yorkshire Tea
22 August 2012
 

The brand has been successful since its launch in 1977, with fans...

Champions of Design: Yorkshire Tea
 
 
 
Also in the News
 
VisitBritain targets Chinese tourists
Loulla-Mae Eleftheriou-Smith,
23 August 2012
 
Co-op profits plunge amid strapline review
Matthew Chapman,
23 August 2012
 
VisitEngland predicts bank holiday will generate £800m in staycation money
Loulla-Mae Eleftheriou-Smith,
23 August 2012
 
Tesco ends five-year resistance to 'traffic light' food labels
Matthew Chapman,
22 August 2012
 
 
 
Blogs
 
 
Helen Edwards: TripAdvisor and the looming decline of user-generated content
Helen Edwards
 

When scholars come to write about the meteoric rise and subsequent decline of user-generated commercial content, they will seize upon...

 
 
Helen Edwards: The devil of great marketing is in the detail
Helen Edwards
 

If marketing were a sport, it would be the decathlon. Marketers have to be accomplished in a range of sub-disciplines...

 
 
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA
 

Tom de Castella's latest article on BBC News Magazine is rather revealing. It references a...

 
 
Helen Edwards: Civil brands engineer a third way
Helen Edwards
 

In the late 60s, when the hippy-commune culture was at its zenith, a young ecologist wrote an essay that would...

 
 
Helen Edwards: A brave new urban world
Helen Edwards
 

It was a much-parodied conceit of luxury brands: the tastefully displayed list of cities in which their high-end merchandise could...

 
 
 
 
 
 
Whitepapers
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Optimising Your Facebook Page to Grow Your Fan Base and Drive Engagement (Webcast)
 
The new Timeline format for Facebook Brand Pages offers exciting new opp...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
Jobs of the Week

Mobile Strategic Planner - London, Aspire Mobile c£50,000 + package, London

Shopper Insight Consultant, Jarlett de Grouchy £40000 - £50000 per annum + Bonus + Benefits, London

Head of Regional Marketing - Financial Services, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

Business Development Director, Link Communication £30,000 to £45,000 basic, DOE with an uncapped performance bonus, Yorkshire

Marketing & Communications Director, Go ON UK £60,000 - £70,000, Soho, London

Head of Digital & Relationship Marketing - Drinks Manufacturer, Trace £70k + £7k Car Allowance + Benefits + Substantial Bonus, South-West London

Planner, Direct Recruitment £45,000, London

Senior Sales Exec/ Manager, Xchangeteam £29000 - £35000 per annum + 20K, London

Digital Artworker, Blue Skies Marketing Recruitment £20000 to £24000 per annum, Birmingham

PR Specialist Financial, Inspire Executive Limited , Singapore

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