Wednesday 29 August 2012

Marketing Daily - M&S pledges to 'fail fast and move on' with £250m ecommerce drive; plus Samsung, Land Rover, Virgin Trains, and Old Spice

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
M&S pledges to 'fail fast and move on' with £250m ecommerce drive
Matthew Chapman,
29 August 2012
 

Marks & Spencer is embarking on a strategy of "failing fast and...

Marks and Spencer: Cheshire Oaks store
 
 
Samsung enlists Paralympic athlete bloggers
Sarah Shearman,
29 August 2012
 

Samsung has enlisted Paralympic athletes to create digital content using its devices,...

Paralympic bloggers: athletes to use Samsung devices to share their experiences
 
 
Land Rover charts 65-year history in first brand campaign
Sarah Shearman,
29 August 2012
 

Land Rover launches its first brand campaign, charting the history of the...

Land Rover: first brand campaign recounts company's 65-year history
 
 
Man City launches kids' website City Kicks with John Brown
Daniel Farey-Jones,
29 August 2012
 

Barclays Premier League Champions Manchester City have launched a website aimed at...

City Kicks: website promotes Manchester City junior membership scheme
 
 
Virgin Trains takes legal action over FirstGroup victory
Daniel Farey-Jones,
28 August 2012
 

Virgin Trains has started court proceedings over the Department for Transport's recent...

Virgin Trains takes legal action over FirstGroup victory
 
 
Friends Life to end Twenty20 cricket sponsorship
Daniel Farey-Jones,
28 August 2012
 

Friends Life, the insurance group, is giving up its title sponsorship of...

Friends Life: to end its sponsorship of Twenty20 cricket next year
 
 
Old Spice pumps out interactive music activity
Loulla-Mae Eleftheriou-Smith,
29 August 2012
 

Wieden & Kennedy Portland has created a digital campaign for Old Spice...

Old Spice: rolls out Danger Zone campaign
 
 
SugarCRM Acceleration now!
Do you know your customer? Are you interested in how social networks will change our professional  life? Save your seat for the SugarCRM Acceleration now!
 
Also in the News
 
Ad watchdog takes Scooby Doo down from Swizzels Town
Loulla-Mae Eleftheriou-Smith,
29 August 2012
 
Foreign football joins YouTube in partner deal
Daniel Farey-Jones,
29 August 2012
 
Sky ad banned for exaggerated 'instant' movie claim
Sarah Shearman,
29 August 2012
 
 
 
Blogs
 
 
Measuring your way to the winners’ podium
Brand Learning
 

This post is provided by Hilary Rickard, Innovation Director at Brand Learning , global...

 
 
Helen Edwards: TripAdvisor and the looming decline of user-generated content
Helen Edwards
 

When scholars come to write about the meteoric rise and subsequent decline of user-generated commercial content, they will seize upon...

 
 
What has really been going on behind the scenes at Everything Everywhere?
Sarah Shearman
 

It's not always been easy to keep abreast of the various twists and turns in...

 
 
Appointment of Bunker means UB’s snack business not fit for sale
John Reynolds
 

A few weeks ago, I sat near to Nick Bunker, the then UK boss of...

 
 
Is E.ON’s high street shop the future of building meaningful utility brands?
Kate Cox
 

There is an episode of Futurama where Fry logs onto the 31 st Century's version...

 
 
 
 
 
 
Whitepapers
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
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