| Latest news | |  | | | | | Pets at Home, the UK's biggest chain of pet stores, has appointed EHS 4D to handle its CRM account. | | |  | | | | | Partners Andrews Aldridge has been appointed to handle the £6 million pan-European advertising account for the Marriott Hotels Group. | | |  | | | | | Unilever is trying to cultivate a more direct connection with Facebook fans by running a £4.5m campaign offering users of its Lynx grooming brand a three-day party on a Caribbean island. | | |  | | | | | Is direct mail dead? Well, rumours of its demise are somewhat exaggerated in my world. | | |  | | | | | Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online. | | |  | | | | | Facebook is testing a scheme that allows brands to target users who are not their fans or friends of fans, as part of the company's attempts to ramp up commercialisation of its social network. | | |  | | | | | Google has agreed to pay a record $22.5m (£14.5m) fine from the Federal Trade Commission (FTC) to settle charges that it misled consumers about leaving tracking cookies in the Safari browser. | | |  | | | | | Unilever is accompanying its sponsorship of O2's free Wi-Fi service landing page with a campaign for Wall's ice cream, to introduce O2's targeted proximity messaging that is controlled by London's weather. | | |  | | | | | Tesco is trialling "virtual fridges" in Gatwick Airport that allow travellers to order essentials to be delivered to their home for when they return from holiday. | | | | Promotion: 86,000 businesses
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