Tuesday 14 August 2012

Breaking news from Brand Republic - Engine, Paralympic ads, Global/GMG deal, Unilever, Kardashians at Dorothy Perkins, Blackberry

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Latest news
UK sports set to cash in as brands eye Olympic uplift
UK sports set to cash in as brands eye Olympic uplift
by Matt Chapman and John Reynolds
14 August 2012, 08:30AM
Brands looking to exploit a post-Olympics lift in sports participation are primed to bid for sponsorship of a raft of rights-holders, including the British Olympic Association (BOA).
Engine chief Scott tips 'strong growth' in 2012
Engine chief Scott tips 'strong growth' in 2012
by Maisie McCabe
14 August 2012, 10:00AM
Engine chairman and worldwide chief executive Peter Scott expects the group to report "strong growth" across 2012 as a whole, after the owner of WCRS&Co reported a "disappointing 2011"
Olympic Games Closing Ceremony peaks at 26.3 million viewers
Olympic Games Closing Ceremony peaks at 26.3 million viewers
by Maisie McCabe
13 August 2012, 12:25PM
Last night's Closing Ceremony of the London 2012 Olympic Games attracted a peak audience of 26.3 million, just 600,000 viewers fewer than Danny Boyle's curtain raiser.
Brands snap up Channel 4 Paralympic ad packages
Brands snap up Channel 4 Paralympic ad packages
by Nicola Clark
14 August 2012, 08:30AM
Brands aiming to capitalise on Olympic fever in the UK are buying up ad packages around Channel 4's coverage of the Paralympic Games.
ISBA to give views on Global/GMG deal
ISBA to give views on Global/GMG deal
by Maisie McCabe
14 August 2012, 09:32AM
ISBA, the advertisers' trade body, is among the industry parties who are preparing to submit their thoughts to the investigation into Global Radio's purchase of former Real and Smooth Radio owner GMG Radio.
Unilever seeks Facebook connection with Lynx 'island' giveaway
Unilever seeks Facebook connection with Lynx 'island' giveaway
by Loulla-Mae Eleftheriou-Smith
14 August 2012, 08:30AM
Unilever is trying to cultivate a more direct connection with Facebook fans by running a £4.5m campaign offering users of its Lynx grooming brand a three-day party on a Caribbean island.
Dorothy Perkins signs up Kardashians for new product range
Dorothy Perkins signs up Kardashians for new product range
by Matthew Chapman
14 August 2012, 09:06AM
Dorothy Perkins has signed a deal with the Kardashians to bring the socialite sisters' Kardashian Kollection range to the UK for the first time.
The reasons why Seb Coe didn't thank London 2012's sponsors
The reasons why Seb Coe didn't thank London 2012's sponsors
by Noelle McElhatton
14 August 2012, 08:00AM
'Oh come on!,' I yelled at the telly, but not to cheer on any of the Olympic athletes. I was shouting, instead, at London 2012 chairman Lord Coe.
BlackBerry European marketing boss departs
BlackBerry European marketing boss departs
by Sarah Shearman
14 August 2012, 08:30AM
BlackBerry-maker Research in Motion has parted ways with its top European marketer, Sarah Probert, following deep cuts to its global workforce.
Opinion
Think BR: Are you ready to compete?
Think BR: Are you ready to compete?
by Liz Wilson
14 August 2012, 08:00AM
FMCG brands have to be adaptable while consumers are focussing on bargains, writes Liz Wilson, chief executive, CMW.
Think BR: Shock tactics in ads - clever or crass?
Think BR: Shock tactics in ads - clever or crass?
by Danny Turnbull
14 August 2012, 08:00AM
Ads don't have to be shocking to be effective, writes Danny Turnbull, managing director, Gyro Manchester.
Intelligence
Luxury brands finally venture online
Luxury brands finally venture online
by Ashley Underwood
14 August 2012, 08:00AM
TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet users, writes Ashley Underwood, senior strategy executive, Kantar media.
Rich media mobile advertising performs
Rich media mobile advertising performs
by Mark Slade
13 August 2012, 08:00AM
Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising.
Also in the news
Wrigley appoints Porter Novelli for oral health focus
by Hannah Crown, 14 August 2012, 08:30AM
Mothercare turns to Mischief to build consumer loyalty
by Matt Cartmell, 14 August 2012, 08:38AM
Diet Coke prepares 30th anniversary campaign
by Loulla-Mae Eleftheriou-Smith, 14 August 2012, 08:30AM
Olympic Games surpasses expectations, PRCA finds
by John Owens, 14 August 2012, 08:28AM
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Dave Trott, 14 August 2012
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