Latest news | | | | | | Brands looking to exploit a post-Olympics lift in sports participation are primed to bid for sponsorship of a raft of rights-holders, including the British Olympic Association (BOA). | | | | | | | Engine chairman and worldwide chief executive Peter Scott expects the group to report "strong growth" across 2012 as a whole, after the owner of WCRS&Co reported a "disappointing 2011" | | | | | | | Last night's Closing Ceremony of the London 2012 Olympic Games attracted a peak audience of 26.3 million, just 600,000 viewers fewer than Danny Boyle's curtain raiser. | | | | | | | Brands aiming to capitalise on Olympic fever in the UK are buying up ad packages around Channel 4's coverage of the Paralympic Games. | | | | | | | ISBA, the advertisers' trade body, is among the industry parties who are preparing to submit their thoughts to the investigation into Global Radio's purchase of former Real and Smooth Radio owner GMG Radio. | | | | | | | Unilever is trying to cultivate a more direct connection with Facebook fans by running a £4.5m campaign offering users of its Lynx grooming brand a three-day party on a Caribbean island. | | | | | | | Dorothy Perkins has signed a deal with the Kardashians to bring the socialite sisters' Kardashian Kollection range to the UK for the first time. | | | | | | | 'Oh come on!,' I yelled at the telly, but not to cheer on any of the Olympic athletes. I was shouting, instead, at London 2012 chairman Lord Coe. | | | | | | | BlackBerry-maker Research in Motion has parted ways with its top European marketer, Sarah Probert, following deep cuts to its global workforce. | | | | Opinion | | | | | | FMCG brands have to be adaptable while consumers are focussing on bargains, writes Liz Wilson, chief executive, CMW. | | | | | | | Ads don't have to be shocking to be effective, writes Danny Turnbull, managing director, Gyro Manchester. | | | | Intelligence | | | | | | TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet users, writes Ashley Underwood, senior strategy executive, Kantar media. | | | | | | | Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising. | | | | | | Latest jobs | | | | Front End Developer | Recruiter Creative Recruitment | Salary £40000 - £50000 per annum | Location London | | | | | |
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