Marketing Daily - What the Olympics revealed about the shifting sensibilities of British consumers; plus Pepsi Max, British Airways, Wrigley's, and Manchester United

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing August 2012   Latest News   What the Olympics revealed about the shifting sensibilities of British consumers Nicola Clark, 17 August 2012   It was a chance encounter: on the Tube, going to the Olympic...     Google plots first tablet television campaign Matthew Chapman, 17 August 2012   Google is preparing to run its first UK television campaign for a...     Pepsi Max and Walkers team up for X Factor sponsorship Sarah Shearman, 17 August 2012   PepsiCo has extended its sponsorship deal with the US version of the...     Willie Walsh hits out at Hunt's tourism plans over Chinese visa issue Loulla-Mae Eleftheriou-Smith, 17 August 2012   British Airways chief Willie Walsh has hit out at culture secretary Jeremy...     What should older marketers do when their digital whizzkid colleagues upstage them? Will Harris, 17 August 2012   A young digital native regularly upstages their older marketing boss. Trouble is,...     Bwin sponsors Manchester United for social gaming drive Matthew Chapman, 17 August 2012   Bwin has signed up as official online gaming and betting partner of...     Wrigley's Airwaves repositions with 'Pow!' campaign Loulla-Mae Eleftheriou-Smith, 17 August 2012   Wrigley's is repositioning its Airwaves sub-brand to drive awareness of the product...     Jacob's Creek sponsors The Jonathan Ross Show Gemma Charles, 17 August 2012   Jacob's Creek has signed up as the sponsor of 'The Jonathan Ross...       Also in the News   The Government unveils new £520m advertising framework Sara Kimberley, 16 August 2012   Guinness celebrates Arthur's Day in global ad Loulla-Mae Eleftheriou-Smith, 17 August 2012   Gocompare drafts in Stuart 'Psycho' Pearce to silence brand character Sara Kimberley, 17 August 2012   MAGAZINE ABCs: Jan - June 2012: The top 100 magazines at a glance Arif Durrani, 16 August 2012       Blogs     The most Meaningful Olympics ever? Paul Frampton   Prior to the Olympics we created some research showing that it was going to...     Helen Edwards: The devil of great marketing is in the detail Helen Edwards   If marketing were a sport, it would be the decathlon. Marketers have to be accomplished in a range of sub-disciplines...     It’s time to play the role of the VC within your digital marketing team Brand Learning   This post is provided by Stephen Ingram, Digital Development Director at Brand Learning ,...     What can sporting heroes teach us about business? Fiona McAnena   Sir Matthew Pinsent is a very big man, with a big voice, and when he...     Who Can Answer The Jessica Ennis Question? Unofficial Partner   What's she worth? This question follows every major sporting triumph. Over the past...             Whitepapers     Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)   As an event organiser, your customer database is the most important tool...     IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)   From email marketing to social media and mobile, the opportunities for r...     Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)   Today's digital landscape is littered with an array of touchpoints and d...     Brand Management: What's the bottom line? (Expert Reports)   So as Barclay’s take a pasting and Samsung gather momentum in Appl...     Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)   - Fully leverage your Facebook business page and ad products to connect ...         Content Manager, CfBT Education Trust c£26,000 per annum, Reading Paid Social Media Analyst - amazing agency, Propel £22000 - £28000 per annum + amazing bonuses, London Search Manager, Dot-Gap £35k, Central London Web Analytics Analyst, Michael Page Digital £30000 to £35000 per annum, West End Copywriter, Michael Page Agency £20 per hour, Luton Commercial Manager, Haymarket Media Group £30000 to £35000 + Commission, Hammersmith Account Executive, Better Placed Recruitment £18000 - £22000 per annum + Benefits, Leeds Account Director, iCrossing UK Ltd £40k - £50k, Brighton Account Manager, Better Placed Recruitment £22000 - £28000 per annum + Benefits, Leeds Web Designer, Better Placed Recruitment £20000 - £25000 per annum + Benefits, Leeds     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ▼  August (143) The Wall > Officially the best cat video on the in... 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