| Latest news | |  | | | | | Guinness has launched a new global ad campaign for 'Arthur's Day', a day dedicated to its founder Arthur Guinness. | | |  | | | | | The Coalition Government has kept its target of slashing its advertising budgets by £123 million a year to £130 million, as it finally unveils its £520 million ad framework over four years. | | |  | | | | | Bwin has signed up as official online gaming and betting partner of Manchester United in a three-year deal designed to grow its social gaming business. | | |  | | | | | Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online. | | |  | | | | | Three media buyers analyse the latest circulation figures from the consumer magazine industry and offer their views on who has come off best and worst. | | |  | | | | | Adidas' comic video showing TeamGB's medal winners lip-synching to Queen earned 166,237 shares this week but has lost out on the chart's top spot to an ad from Malaysian rice regulator and distributor Bernas. | | |  | | | | | John Lewis will launch its first pop-up shop in September as it experiments with building up hype ahead of new store openings. | | |  | | | | | Paddy Power brings in two former marketers from Domino's and Sky while Ian Dowds joins Trinity Mirror Digital as managing director, media, in this week's round-up of people moves across advertising, marketing and media. | | | | | Opinion | |  | | | | | Tesco's Clubcard database is key to the success of its new mortgages, writes Ian Stockley, managing director, Indicia. | | |  | | | | | Ads don't have to be shocking to be effective, writes Danny Turnbull, managing director, Gyro Manchester. | | | | | Intelligence | |  | | | | | TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet users, writes Ashley Underwood, senior strategy executive, Kantar media. | | |  | | | | | Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising. | | | | | | | Latest jobs | | | Digital Designer | | Recruiter fishtank | | Salary £30000.00 - £35000.00 per annum | | Location Bristol | | | | | Account Director | | Recruiter Source | | Salary £45000 - £50000 per annum | | Location London | | |  | | |
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