Digital AM - Facebook, Twitter, Campaign Viral Chart, Richard and Judy, AOL

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Facebook to target ads using email address and phone numbers by Sarah Shearman 31 August 2012, 11:25AM Facebook is to allow brands to use personal information from their existing datasets, including email addresses and phone numbers, to reach users on the site for the first time. Twitter introduces interest-based targeting for advertisers by Sarah Shearman 31 August 2012, 09:35AM Twitter has enhanced the targeting of ads by tapping into users' interests to make them more relevant and has cut the minimum bid for its promoted products. Campaign Viral Chart: Nike's Maestri debuts while Obama dominates by Ben Hall 31 August 2012, 09:30AM An ad for Nike's re-designed Maestri football boot has entered the chart with just under 5,000 shares in a week where US President Barack Obama dominates the chart as he bids for re-election. Richard and Judy Book Club heads to smartphones by Sarah Shearman 31 August 2012, 01:15AM Richard and Judy's Book Club is getting the augmented reality treatment with a new app by Aurasma that will provide readers with exclusive content. Steve Filler joins AOL's Advertising.com as UK MD by Nick Batten 30 August 2012, 03:20PM The AOL Advertising.com group has hired Steve Filler as its new UK managing director. Consumers prefer email for sharing details with brands, research shows by Sarah Shearman 30 August 2012, 01:00PM Younger consumers are more open to sharing their personal information with brands on social media, but the majority of consumers prefer to do so via email, according to research from Experian Marketing Services. Also in the news Standard Life calls review of digital ad business by Sara Kimberley, 30 August 2012, 11:10AM Scottish Power in digital agency hunt by Sara Kimberley, 30 August 2012, 11:25AM Amazon launches into UK daily deals market by Loulla-Mae Eleftheriou-Smith, 30 August 2012, 09:54AM HMV turns to Foursquare for Hunger Games competition by Matthew Chapman, 30 August 2012, 09:30AM Steven Bennett-Day joins DraftFCB as digital creative chief by Sara Kimberley, 30 August 2012, 09:30AM From the blogs Brands need to stay constantly connected with consumer sentiment Tim Hipperson 31 August 2012, 10:23AM Breathable chocolate Greg Taylor 31 August 2012, 9:48AM Newsweek's anti-Obama cover is a surprise newsstand hit @gordonmacmillan 31 August 2012, 9:35AM When your greatest strength is your greatest weakness Hugh Salmon 31 August 2012, 7:57AM Twitter introduces ads targeting user's interests as US politicians look to spend big @gordonmacmillan 31 August 2012, 7:34AM Latest jobs Head of Delivery - Global Agency - West London - Up to £90K Recruiter Fill Recruitment Ltd Salary £80-100K Location West London Digital Designer Recruiter Garden XL Ltd Salary £23,000 - £27,000 Location Reading Digital Designer Recruiter JM Digital Salary £25000 - £30000 per annum + Benefits Location London User Interface Designer for Major Online Fashion Retailer Recruiter Zebra People Salary £40000.00 - £45000.00 per annum Location City of London Digital Performance Director Recruiter dmpeople Salary Around £75,000 plus excellent benefits Location Soho Account Director - Sales Promotions Recruiter GFM Holdings Ltd Salary Competitive Package and Benefits Location Soho, London BR Insight Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast) Marketers are missing out on revenue as cash falls through the cracks be... Presenting With Impact: Unlock Your Full Business Value (Webcast) Many people dread the idea of presenting and as we are increasingly aske... Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast) The rapid growth of online behavioural targeting and powerful mobile dev... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Brand Management: What's the bottom line? (Expert Reports) So as Barclay’s take a pasting and Samsung gather momentum in Appl... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders