Wednesday 22 August 2012

Breaking news from Brand Republic - Samsung vs Apple, Google+, A&N Media, Heinz, cricket ad displays

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Latest news
Samsung vs Apple battle goes to jury with $2.5bn at stake
Samsung vs Apple battle goes to jury with $2.5bn at stake
by Matthew Chapman
22 August 2012, 09:30AM
Apple and Samsung are awaiting the jury's decision on a bitter court case in the United States that could end with the Korean tech firm fined more than $2.5bn (£1.6bn) in damages.
Thomson trial to welcome holiday makers via Google+
Thomson trial to welcome holiday makers via Google+
by Loulla-Mae Eleftheriou-Smith
22 August 2012, 09:36AM
Thomson is integrating Google+ and Twitter into its hospitality strategy and creating live "hangouts" and hashtags for its resorts, as it seeks to modernise the holiday experience for its consumers.
A&N Media appoints former top M&S director to ecommerce role
A&N Media appoints former top M&S director to ecommerce role
by John Reynolds
22 August 2012, 10:05AM
A&N Media, publisher of the Daily Mail, has appointed former Marks & Spencer (M&S) top executive Susan Aubrey-Cound to the new role of chief executive of ecommerce.
Heinz offers users the chance to get name engraved on bean
Heinz offers users the chance to get name engraved on bean
by John Reynolds
21 August 2012, 11:44AM
Heinz is to unveil a new sauce, backed by significant marketing support, and is also launching a social media campaign, created by We Are Social, offering the chance for users to have their names engraved on a commemorative dried bean.
Cricket to trial moving digital ad displays
Cricket to trial moving digital ad displays
by Daniel Farey-Jones
22 August 2012, 12:01AM
Dynamic digital ads will scroll around the field for the first time when the England one-day cricket team takes on South Africa in Cardiff on Friday (24 August).
Flora spreads Vernon Kay campaign across more products
Flora spreads Vernon Kay campaign across more products
by Loulla-Mae Eleftheriou-Smith
22 August 2012, 09:05AM
Flora has brought back Vernon Kay and his mother Gladys in a TV spot to promote the reformulation of the brand's ingredients.
Desmond banned from running Health Lottery TV ad
Desmond banned from running Health Lottery TV ad
by John Reynolds
22 August 2012, 08:39AM
Richard Desmond's Health Lottery has been banned from running a TV advertisement after the ad watchdog ruled its jackpot claim was misleading.
Prostate Cancer UK enlists bloggers to reach football fans
Prostate Cancer UK enlists bloggers to reach football fans
by Loulla-Mae Eleftheriou-Smith
22 August 2012, 08:50AM
Prostate Cancer UK, the official charity partner of The Football League for the 2012/13 season, has created a content-led digital marketing campaign that targets soccer fans.
Lexis wins Football Manager brief as part of Sega work
Lexis wins Football Manager brief as part of Sega work
by John Owens
22 August 2012, 08:53AM
Japanese video games giant Sega has handed Lexis two briefs, including handling PR for its iconic Football Manager title.
Opinion
Helen Edwards: TripAdvisor and the beginning of the end for UGC
Helen Edwards: TripAdvisor and the beginning of the end for UGC
by Helen Edwards
22 August 2012, 09:00AM
The time has come for commercial sites that rely on user-generated content to admit the model's flaws and move on
Think BR: Brand managers beware the consultant panacea
Think BR: Brand managers beware the consultant panacea
by Richard Stephens
22 August 2012, 08:30AM
Consultancy requires a versatile and varied skillset to be truly effective, writes Richard Stephens, managing director, DirectionGroup.
Intelligence
Manchester City's Russell Stopford on how the club achieved digital dominance
Manchester City's Russell Stopford on how the club achieved digital dominance
by John Reynolds
16 August 2012, 11:00AM
The Premier League champions' head of digital has focused on Twitter as the primary vehicle for capitalising on its success on the pitch
Double Standards - How are magazine apps on mobile performing?
Double Standards - How are magazine apps on mobile performing?
by
16 August 2012, 08:00AM
Magazine mobile apps cannot replace the print form but, as a brand extension, they provide a different kind of experience and curated content, two experts think.
Also in the news
Everything Everywhere to create new brand alongside Orange and T-Mobile
by Sarah Shearman and Matthew Chapman, 21 August 2012, 10:15AM
C4 Paralympic ad slots attract big advertisers
by Maisie McCabe, 21 August 2012, 08:30AM
Coke Zero rethinks European ad strategy
by Matthew Chapman, 21 August 2012, 08:30AM
Vodafone blasts Ofcom's 'careless disregard' for granting Everything Everywhere 4G spectrum
by Matthew Chapman, 21 August 2012, 09:08AM
Twitter aims for rapid expansion in UK with sales team boost
by Sarah Shearman, 21 August 2012, 08:51AM
Latest Blog Entries
Helen Edwards: TripAdvisor and the looming decline of user-generated content
Helen Edwards, 22 August 2012
What has really been going on behind the scenes at Everything Everywhere?
Sarah Shearman, 22 August 2012
Air NZ fly to Middle Earth.....
Chris J Reed, 22 August 2012
The ultimate D&AD award - for helping to bring peace to the world.
Chris Arnold, 22 August 2012
Make life sweeter
Greg Taylor, 21 August 2012
A LESSON IN PROCEDURE
Dave Trott, 21 August 2012
More Blogs
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