Wednesday 15 August 2012

Marketing Daily - McDonald's ditches Innocent Smoothies; plus Virgin Trains, tobacco companies, E.ON and P&G

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
McDonald's ditches Innocent Smoothies
John Reynolds,
15 August 2012
 

McDonald's has ditched Innocent Smoothies from its menus, after its five-year-trial failed...

Fruitizz: replaces Innocent Smoothies on McDonald's children's Happy Meals menus
 
 
Branson downbeat on Virgin Trains future after losing last franchise
Daniel Farey-Jones,
15 August 2012
 

The future of the Virgin Trains brand looks uncertain after it lost...

Virgin Trains: has lost the West Coast line franchise to rival FirstGroup
 
 
Tobacco giants lose Australian ruling on plain cigarette packaging
Matthew Chapman,
15 August 2012
 

Tobacco companies have lost the fight against the introduction of plain cigarette...

Tobacco ruling: Australian cigarette branding will be removed from all packaging
 
 
E.ON to revive high street energy stores after 13-year absence
Matthew Chapman,
15 August 2012
 

E.ON is claiming the launch of a concept store marks a "sea...

E.ON's new 'Open House' concept aims to bring energy back to high street
 
 
P&G to sponsor Paralympic fundraising ball
Loulla-Mae Eleftheriou-Smith,
15 August 2012
 

Procter & Gamble (P&G), the worldwide partner of the International Olympic Committee,...

Paralympics sponsor P&G is hosting the Paralympic Ball on 5 September
 
 
Hunt ploughs £10m into tourism marketing to 'turbo-charge' industry
Loulla-Mae Eleftheriou-Smith,
14 August 2012
 

Jeremy Hunt, the culture secretary, today (14 August) pledged an extra £10m...

VisitBritain ad: £10m extra committed by government to UK tourism advertising
 
 
Facebook's $1bn Instagram deal cleared by OFT
Sarah Shearman,
14 August 2012
 

Facebook's $1bn (£641m) acquisition of photo-sharing service Instagram has today (14 August)...

Instagram: acquisition by Facebook is cleared by the OFT
 
 
 
Also in the News
 
Google tracks uplift in digital campaigns around the Olympics
Sarah Shearman,
15 August 2012
 
Q magazine to launch on iPad
Daniel Farey-Jones,
15 August 2012
 
 
 
Blogs
 
 
Helen Edwards: The devil of great marketing is in the detail
Helen Edwards
 

If marketing were a sport, it would be the decathlon. Marketers have to be accomplished in a range of sub-disciplines...

 
 
It’s time to play the role of the VC within your digital marketing team
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning ,...

 
 
What can sporting heroes teach us about business?
Fiona McAnena
 

Sir Matthew Pinsent is a very big man, with a big voice, and when he...

 
 
Who Can Answer The Jessica Ennis Question?
Unofficial Partner
 

What's she worth? This question follows every major sporting triumph. Over the past...

 
 
Older, Wiser, Consumer
Jonathan Weeks
 

More attention needs to be paid to the older consumer starting now, as it's not...

 
 
 
 
 
 
Whitepapers
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
 
 
Jobs of the Week

Studio Manager, £35k+ benefits, Gabriele Skelton £35k+ benefits, London

Director of Research, Michael Page Agency £50000 to £65000 per annum, London

Quantitative Research Manager, Michael Page Agency £28000 to £35000 per annum, York

Business Development Manager, Michael Page Agency £25000 to £35000 per annum, Bradford

Propositions Manager, AF Selection £40,000 + Benefits, South West England

Account Directors - Integrated Agency, B2B, Ad Lib £40k Â- £50k dep on exp, Oxfordshire

Business Development Manager, Major Players £26000 - £30000 per annum + Fantastic benefits, London

Communications Coordinator 6 month contract £30k+ bens, Gabriele Skelton £30k+ bens, London

PR Coordinator, Gabriele Skelton £28-30k + bens, Central London

Digital Producer, Propel £30000 - £35000 per annum + £30k - £35k, London

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