Monday 13 August 2012

Media AM - Olympic Games Closing Ceremony peaks at 26.3 million viewers, Total Media wins Steve Redgrave campaign, MEC's new appointment, Maxus appointment, Google

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Media AM Bulletin
 
 
 
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Spice Girls: group reunited to take part in the closing ceremony
Olympic Games Closing Ceremony peaks at 26.3 million viewers
Maisie McCabe, 13 August 2012

Last night's Closing Ceremony of the London 2012 Olympic Games attracted a...

  
Sir Steve Redgrave carrying the Olympic torch
Total Media lands Steve Redgrave circulation health campaign
Nick Batten, 13 August 2012

Total Media has been appointed to handle media planning and buying for...

  
Laura Scott: MEC Global's new head of social
MEC appoints Addiction's Laura Scott as social director
Maisie McCabe, 13 August 2012

MEC's international arm, MEC Global Solutions, has appointed Laura Scott, head of...

  
Ollie Wood: Maxus's new search and biddable director
Maxus appoints search and biddable director
Nick Batten, 13 August 2012

Oliver Wood has joined Maxus from GroupM in the new role of...

  
Google: algorithm change will downgrade pirated content in its search rankings
Google changes algorithm to demote pirated content in search
Sarah Shearman, 13 August 2012

Google is making a major change to its search algorithm by downgrading...

  
*   Also in the News
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VIDEO: Pele strikes global partnership with MediaCom
Daniel Farey-Jones, 10 August 2012
Google hit with record $22.5m fine for Safari tracking
Sarah Shearman, 10 August 2012
Guardian Media Group drops from profit to £76m loss
Maisie McCabe, 10 August 2012
Getmemedia appoints former Emap chief Gary Hughes as chairman
Maisie McCabe, 10 August 2012
Future to launch lifestyle brand
Nick Batten, 10 August 2012
Mulberry picks MEC for global media
Maisie McCabe, 09 August 2012
 
 
Blogs
Olympics 2012: Engaging New Media
Louise Brice

How is it for you? Here are some quick stats.. Peak BBC audience figures...

Microsoft’s Outlook.com could be winner
John Reynolds

Microsoft's new email service Outlook.com looks good, modern, uncluttered and will no doubt confine sister-service...

Digital takes gold medal at Rajars
James Matheson

One of the most interesting themes to come out of this quarter's RAJAR results was...

One Screen Or Two?
David Brennan

One of the most frequent questions I am asked these days, when I am presenting...

From hi-fi to wi-fi: the growth of digital radio
John Carroll

My earliest memory of radio was listening to the Top 40 countdown on Radio 1...

Great expectations… but it’s the taking part that counts and we can all take part
Claire Emes

At the 2008 Beijing OIympics GB exceeded expectations by finishing 4 th in the medal...

Are tablets the future of advertising?
Sue Unerman

source: Marc Chagall At a drinks party recently one magazine editor confided in me...

The tech: agency nexus
Rhys McLachlan

Technology is becoming more important to the way media agencies work, it's transforming what is...

 
 
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