Wednesday 29 August 2012

Digital AM - M&S, Swizzels-Matlow, Samsung, YouTube, Old Spice

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Digital AM
Latest news
M&S pledges to 'fail fast and move on' with £250m ecommerce drive
M&S pledges to 'fail fast and move on' with £250m ecommerce drive
by Matthew Chapman
29 August 2012, 11:30AM
Marks & Spencer is embarking on a strategy of "failing fast and moving on" to turn the business into an ecommerce powerhouse through a £250m investment.
Ad watchdog takes Scooby Doo down from Swizzels Town
Ad watchdog takes Scooby Doo down from Swizzels Town
by Loulla-Mae Eleftheriou-Smith
29 August 2012, 09:54AM
Sweets manufacturer Swizzels-Matlow has been forced to remove Scooby Doo, the children's TV character, from its website, after a complaint from children's food campaign group Sustain.
Samsung enlists Paralympic athlete bloggers
Samsung enlists Paralympic athlete bloggers
by Sarah Shearman
29 August 2012, 11:44AM
Samsung has enlisted Paralympic athletes to create digital content using its devices, as part of its sponsorship of the Paralympic Games, which start today (29 August).
Foreign football joins YouTube in partner deal
Foreign football joins YouTube in partner deal
by Daniel Farey-Jones
29 August 2012, 12:18PM
LoveFootball, a new foreign football league highlights channel launched on YouTube by international sports media rights agency MP & Silva, has attracted 8,000 video views.
Old Spice pumps out interactive music activity
Old Spice pumps out interactive music activity
by Loulla-Mae Eleftheriou-Smith
29 August 2012, 12:10PM
Wieden & Kennedy Portland has created a digital campaign for Old Spice to promote Danger Zone, the brand's latest scent, which features muscleman Terry Crews playing a drum set with his muscles.
Man City launches kids' website City Kicks with John Brown
Man City launches kids' website City Kicks with John Brown
by Daniel Farey-Jones
29 August 2012, 09:21AM
Barclays Premier League Champions Manchester City have launched a website aimed at targeting young football fans as part of a new kids' membership scheme called City Kicks.
Also in the news
Yahoo makes second CMO appointment inside three months
by Sarah Shearman, 28 August 2012, 12:00PM
Everything Everywhere and MasterCard strike mobile payments deal
by Sarah Shearman, 28 August 2012, 11:40AM
Speed Communications launches dedicated gaming division
by Hannah Crown, 28 August 2012, 09:46AM
From the blogs
Facebook and CNN team up to follow the Election 2012 conversation
Charlotte Henry
29 August 2012, 9:44AM
Has the shine websites worn off of daily deals websites?
Jill Brittlebank
29 August 2012, 8:34AM
Cornershop.com
Greg Taylor
29 August 2012, 8:34AM
Costa to launch new Facebook app to make buying coffee easier
Charlotte Henry
28 August 2012, 2:44PM
Have hotel loyalty programs overstayed their welcome?
Chris J Reed
28 August 2012, 2:41PM
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