The Wall > Obama election campaign failing to put 'social' into social media

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list What Team GB's Tom Daley, Gemma Gibbons and Paul Drinkhall can teach us about the first social media Games 17 August 2012, 2:16PM Tweet London 2012 has been widely described as 'the first social media Games' and the way in which Team GB athletes used Twitter to connect directly with their fans and increase their marketability was almost as interesting as the battles for Gold, Silver and Bronze medals. The 10 most useful new social media tools of 2012 17 August 2012, 11:12AM Tweet I’m a little partial to round-up posts about the latest and greatest social media tools. I get a lot out of compiling these posts as it helps me stay on top of the best ways to to do my day job and hopefully they come in handy for you too. Twitter makes sweeping changes to its API - is it control freakery? 17 August 2012, 10:24AM Tweet Twitter have announced some significant changes, being brought into to version 1.1 of their API. The most controversial of these is the setting of an effective limit on how many users a third party client can have. Obama campaign failing to use the 'social' part of social media in election campaign 17 August 2012, 9:25AM Tweet No surprise to read that Barack Obama’s campaign is way out in front in terms of digital campaigning; posting nearly four times more content than Mitt Romney’s campaign, but what may raise eyebrows is that neither campaign engages in much dialogue online. Facebook shares hit a new low as share lockout ends 16 August 2012, 4:00PM Tweet UPDATE - Shares in Facebook hit a new low last night as they ended closing 6.2% down at $19.87 following the end of the share lockout. The latest drop means that shares in the social network at now worth half of what they were when it floated on the Nasdaq at an IPO price of $38. Guardian relaunches Eyewitness iPad app with premium subscription 16 August 2012, 12:22PM Tweet While The Guardian continues to resist the idea of introducing a payall it is continuing to look at ways to make its content pay and in particular its apps. It already charges £9.99 for its Guardian iPad app, although we were told recently that it has only 17,000 subscribers, and now it has introduced a premium version for its Eyewitness iPad app as part of a relaunch as it approaches one million downloads. The age of mass media consumption and the hyper-individual 16 August 2012, 11:36AM Tweet There's a famous phrase from Canadian philosopher Marshall McLuhan that gets a regular workout in media columns. "The medium is the message" has been quoted so many times that using it is almost a cliché. People attempt to explain and interpret this phrase in a number of different ways. Mars Curiosity parody takes off - We're NASA and We Know It [virals] 16 August 2012, 11:16AM Tweet The interest in the Mars Curiosity has been huge and has gone a long way to reawakening interest in NASA and space exploration. You only had to have a look around social media to see the pictures and tweets being shared from the official @MarsCuriosity account and others. Four tips for developing successful brand content 16 August 2012, 8:31AM Tweet The publishing world is in a constant state of flux, with more publications moving online and developing apps and mobile formats. Interestingly, just as the traditional publishing world is changing, we've seen an enormous growth in brands emerging as a new type of publisher - Amex and Procter & Gamble are just two great examples. How a piece of fabric costing $1 could charge the phone in your pocket 16 August 2012, 8:05AM Tweet Fascinating development from researchers working on nanotechnology at a university in Virginia who have created a fabric that could allow you to charge your mobile phone whilst its in your pocket for as little as $1. 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