Thursday, 16 August 2012

Breaking news from Brand Republic - 2012 ad survey, Cancer Research UK, Emirates, PPA, Which?, Royal Mail

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Latest news
TV viewers watch record number of ads in first half of 2012
TV viewers watch record number of ads in first half of 2012
by Maisie McCabe
16 August 2012, 09:30AM
More TV ads were watched in the first half of 2012 than ever before, as UK TV viewers saw an average of two hours and 36 minutes of commercial TV a day, one minute more a day than the same period in 2011.
HTC launches £100m global media consolidation
HTC launches £100m global media consolidation
by Katherine Levy
16 August 2012, 08:00AM
HTC, the Taiwanese smartphone manufacturer, is holding a review of its estimated £100 million global media planning and buying account.
Non-Olympic sponsors make hay as ad blackout period ends
Non-Olympic sponsors make hay as ad blackout period ends
by Matthew Chapman
16 August 2012, 09:11AM
Aviva and other non-Olympic sponsors are running advertising in today's newspapers featuring Olympic athletes as they seek to take advantage of the end of the advertising blackout period.
Emirates calls £10m UK ad review
Emirates calls £10m UK ad review
by Anne Cassidy
16 August 2012, 08:00AM
Emirates has kicked off a pitch for its £10 million UK advertising account.
PPA's James Papworth: Making a stand
PPA's James Papworth: Making a stand
by James Papworth
16 August 2012, 10:06AM
New ways to reach readers have created a big impact for magazine publishers. And arguably one more so than others, says James Papworth.
Which? seeks shop for £5m ad account
Which? seeks shop for £5m ad account
by Ian Darby
16 August 2012, 08:00AM
Which?, the consumer champion, is talking to agencies about its £5 million advertising account.
Royal Mail kicks off £11m digital roster overhaul
Royal Mail kicks off £11m digital roster overhaul
by Sara Kimberley
16 August 2012, 08:00AM
Royal Mail Group is reviewing its £11 million digital agency roster.
Visa, BA, BP and BT support Olympic and Paralympic parade
Visa, BA, BP and BT support Olympic and Paralympic parade
by John Reynolds
16 August 2012, 09:12AM
London 2012 sponsors Visa, British Airways, BP and BT are to provide financial support for the Olympic and Paralympic victory parade taking place on September 10.
Opinion
Think BR: Why Tesco's foray into mortgages is a lot smarter than you think
Think BR: Why Tesco's foray into mortgages is a lot smarter than you think
by Ian Stockley
15 August 2012, 08:00AM
Tesco's Clubcard database is key to the success of its new mortgages, writes Ian Stockley, managing director, Indicia.
Think BR: Shock tactics in ads - clever or crass?
Think BR: Shock tactics in ads - clever or crass?
by Danny Turnbull
14 August 2012, 08:00AM
Ads don't have to be shocking to be effective, writes Danny Turnbull, managing director, Gyro Manchester.
Intelligence
Luxury brands finally venture online
Luxury brands finally venture online
by Ashley Underwood
14 August 2012, 08:00AM
TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet users, writes Ashley Underwood, senior strategy executive, Kantar media.
Rich media mobile advertising performs
Rich media mobile advertising performs
by Mark Slade
13 August 2012, 08:00AM
Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising.
Also in the news
The Kid stays in the picture at Smooth Radio
by Mark Banham, 15 August 2012, 02:00PM
Desmond considers approach for Daily Star Sunday
by John Reynolds, 15 August 2012, 12:21PM
The media winners of London 2012
by Arif Durrani, 15 August 2012, 08:00AM
Time Out calls time on old model as it is set free
by Katherine Levy, 16 August 2012, 08:00AM
Why advertising is all in the mind
by , 16 August 2012, 08:00AM
Latest Blog Entries
Gold medals and silver linings
TESS ALPS, 16 August 2012
A quick break
Greg Taylor, 15 August 2012
Voters turn on but tune out political ads
@gordonmacmillan, 15 August 2012
Helen Edwards: The devil of great marketing is in the detail
Helen Edwards, 15 August 2012
Olympic success defines a new Britain for the 21st Century
Hugh Salmon, 15 August 2012
Premiership teams & leading brands miss Asian marketing goals
Chris J Reed, 15 August 2012
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