Latest news | | | | | | More TV ads were watched in the first half of 2012 than ever before, as UK TV viewers saw an average of two hours and 36 minutes of commercial TV a day, one minute more a day than the same period in 2011. | | | | | | | HTC, the Taiwanese smartphone manufacturer, is holding a review of its estimated £100 million global media planning and buying account. | | | | | | | Aviva and other non-Olympic sponsors are running advertising in today's newspapers featuring Olympic athletes as they seek to take advantage of the end of the advertising blackout period. | | | | | | | Emirates has kicked off a pitch for its £10 million UK advertising account. | | | | | | | New ways to reach readers have created a big impact for magazine publishers. And arguably one more so than others, says James Papworth. | | | | | | | Which?, the consumer champion, is talking to agencies about its £5 million advertising account. | | | | | | | Royal Mail Group is reviewing its £11 million digital agency roster. | | | | | | | London 2012 sponsors Visa, British Airways, BP and BT are to provide financial support for the Olympic and Paralympic victory parade taking place on September 10. | | | | Opinion | | | | | | Tesco's Clubcard database is key to the success of its new mortgages, writes Ian Stockley, managing director, Indicia. | | | | | | | Ads don't have to be shocking to be effective, writes Danny Turnbull, managing director, Gyro Manchester. | | | | Intelligence | | | | | | TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet users, writes Ashley Underwood, senior strategy executive, Kantar media. | | | | | | | Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising. | | | | | | Latest jobs | | | | | | | |
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