Digital AM - Campaign Viral Chart, Microsoft, Anchor, Lynx, News Corp

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Campaign Viral Chart: Lego's brand story stacks up most shares by Sarah Johnson 24 August 2012, 11:50AM Lego takes the top spot this week with a 17-minute animation that traces its origins back to a carpenter in 1930s Denmark, while an ad for Lady Gaga's Fame perfume also appears in the top 10. Microsoft waves in 'new era' with first update to logo in 25 years by Sarah Shearman 24 August 2012, 11:40AM Microsoft has unveiled a revised logo as it seeks to unify its brand identity, ahead of what it is claiming will be one of its "most significant" waves of product launches in its history. Anchor dishes out memorabilia in online loyalty scheme by Sarah Shearman 24 August 2012, 10:30AM Anchor, the Arla-owned butter brand, is readying the launch of an online loyalty scheme called Anchor Rewards Club, which offers members branded memorabilia and location-based experiences. Unilever celebrates 'one millionth Lynx Effect' by Loulla-Mae Eleftheriou-Smith 24 August 2012, 09:15AM Lynx has launched a commemorative video that features more than 30 references to its famous ads, to celebrate reaching a million fans on Facebook. News Corp parts ways with chief digital officer Jonathan Miller by Matthew Chapman 24 August 2012, 08:30AM News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business. Indy and Evening Standard websites 'running well' by John Reynolds 23 August 2012, 12:46PM Independent.co.uk was a big winner in July, registering a 25% jump in monthly browsers to 16.01 million, level with rival minnow Mirror Online. Heat commits to using augmented reality in future issues by Nick Batten 24 August 2012, 10:41AM Heat, the celebrity magazine, has committed to using the augmented reality platform Aurasma in future issues, after championing a trial of the app. Also in the news Tetley claims media first with 4oD pause ads by Daniel Farey-Jones, 22 August 2012, 11:25AM A&N Media appoints former top M&S director to ecommerce role by John Reynolds, 22 August 2012, 10:05AM Thomson trial to welcome holiday makers via Google+ by Loulla-Mae Eleftheriou-Smith, 22 August 2012, 09:36AM Prostate Cancer UK enlists bloggers to reach football fans by Loulla-Mae Eleftheriou-Smith, 22 August 2012, 08:50AM From the blogs Stock up your man cave! Greg Taylor 24 August 2012, 10:48AM 10 Tips for Better Blogger Outreach Will Francis 24 August 2012, 10:27AM London Olympics ushers in new TV behaviours Scott Thompson 24 August 2012, 10:20AM UK TV viewers will see 1 trillion TV ads in 2012 Sue Unerman 24 August 2012, 9:50AM Why are marketers' attempts at gamification focused on meaningless points? Paul Ralph 24 August 2012, 8:27AM Latest jobs Web Developer / Digital Designer Recruiter Garden XL Ltd Salary £23,000 - £27,000 Location Reading User Interface Designer for Major Online Fashion Retailer Recruiter Zebra People Salary £40000.00 - £45000.00 per annum Location City of London Digital Designer Recruiter JM Digital Salary £25000 - £30000 per annum + Benefits Location London Head of Delivery - Global Agency - West London - Up to £90K Recruiter Fill Recruitment Ltd Salary £80-100K Location West London Digital Performance Director Recruiter dmpeople Salary Around £75,000 plus excellent benefits Location Soho Global Communications Project Manager Recruiter Millward Brown Salary Negotiable depending on experience Location Warwick, Warwickshire BR Insight Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast) Marketers are missing out on revenue as cash falls through the cracks be... Presenting With Impact: Unlock Your Full Business Value (Webcast) Many people dread the idea of presenting and as we are increasingly aske... Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast) The rapid growth of online behavioural targeting and powerful mobile dev... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Brand Management: What's the bottom line? (Expert Reports) So as Barclay’s take a pasting and Samsung gather momentum in Appl... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders