The Wall > How are brands engaging on Facebook during the Olympics?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list How are brands engaging on Facebook during the Olympics? 03 August 2012, 10:15AM Tweet Are endless pictures of beach volleyball players and pretty Instagram shots of the Olympic stadium at night flooding your social media newsfeeds too? As this is the first social media Olympics, it's understandable that everyone has gone slightly mad with the #London2012 hashtag and the lucky ones with golden tickets to Olympic events are bragging on Facebook. Shell power - still no match for social media 03 August 2012, 9:00AM Tweet Those who understand how to navigate the digital environment possess great power - but knowing how to harness that power is another skill in itself. Recently, Shell felt the full force of social media, when Greenpeace, together with The Yes Men Group, mounted a plan of attack. Watching the US Presidential election online 03 August 2012, 8:30AM Tweet With the GOP candidate firmly in place, the US Presidential election is beginning to hot up, especially in the digital and social media space. Earlier this week we looked at the new socially integrated apps both candidates had launched on The Wall, and from now on we will be regularly covering the online developments in the campaign. Tim Berners-Lee talks Olympics and web freedom 03 August 2012, 8:00AM Tweet Sir Tim Berners-Lee was interviewed by Christie Lu Stout on CNN International yesterday and is really worth taking a look at. He talks about the London Olympics Opening Ceremony, and the wonderful starring role he had, web freedom and censorship, access to the web and the issues around paying for content, among many other things. 83 million Facebook accounts revealed as fake as stock continues to slide 02 August 2012, 2:55PM Tweet Earlier this year Facebook admitted that as many as 5% to 6% of the accounts on its social network were fictitious or duplicates. That would have meant that more than 40 million of its 845m monthly active users are fake. Intel encourage Facebook engagement with #Ultrabook Instagram campaign 02 August 2012, 2:05PM Tweet Chip Maker Intel have launched a Facebook campaign encouraging Instagram users to tag their pictures #ultrabook. The incentive is to have their picture featured on the official Instagram Facebook Page reaching well over 11 million fans. Twitter Olympics: Twitter explodes in celebration as Wiggins takes Gold [infographic] 02 August 2012, 1:50PM Tweet With Team GB hitting gold on Day five, the Men's Time Trial lit up Twitter in celebration of Bradley Wiggins' win. The Men’s Time Trial generated a total of 240,000 tweets, peaking at 12,000 per minute as Wiggins won - more than at the start of the Euro 2012 penalty shootout when Italy knocked out England. Team GB Gold Medals see a surge in Facebook Fans 02 August 2012, 10:24AM Tweet After a successful day of medals, Team GB moves into second position with Facebook fans, overtaking Japan who move into third and Canada who move into fourth place. The Medal ‘haul’ helped Team GB achieve a 92% leap in Facebook Fans. The best social media policy ever written 02 August 2012, 8:55AM Tweet There have been a lot of good guides and tips published on social media policy. There have also been a lot of good ideas put down about social media as well as some not so good ideas. The new digital influencers 02 August 2012, 8:00AM Tweet Blogging is dead Jason Calacanis said a few months ago. Even the New York Times wrote that "Blogs Wane as the Young Drift to Sites Like Twitter". What’s happened to the Social Web? It seems like every observer is expecting the fall of the former star-bloggers. And with them, the end of us as digital activists, because of a supposed Social Media fatigue. BR Insight IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast) From email marketing to social media and mobile, the opportunities for r... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Brand Management: What's the bottom line? (Expert Reports) So as Barclay’s take a pasting and Samsung gather momentum in Appl... Your Bespoke Facebook Report: How do you measure up to your competitors? (Expert Reports) Facebook pages offer a wealth of opportunities for marketers to build en... Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast) - Fully leverage your Facebook business page and ad products to connect ... Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders