The Wall > Costa to launch Facebook app that makes buying coffee easier

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Costa to launch new Facebook app to make buying coffee easier 28 August 2012, 2:44PM Tweet Costa Coffe are finally catching up with the social media game, it seems. After a four year absence from Twitter, in which rival Starbucks grew their online reach significantly, they are back Tweeting on the @CostaCoffee account. Leveson is this year's most tweeted topic among UK journalists 28 August 2012, 12:21PM Tweet It might not come as surprise to many considering the volume of tweets we have sen around this subject, but the Portland NewsTweet Index has today confirmed that the Leveson Inquiry dominated journalists conversations in the Twittersphere this year. Odeon complaint generates over 120k Likes and 10k comments in 4 days 28 August 2012, 8:59AM Tweet A wall post complaining about the cost and quality of an Odeon cinema experience that appeared on the official Odeon Facebook Page on Friday has generated an astonishing 122,468 Likes and 10,408 comments. To make matters worse, the complaint has come on the UK summer bank holiday when the Odeon’s social media team appear to have been “on holiday” and have not responded to the complaint. Obama has millions of fake Twitter followers, says report 24 August 2012, 3:15PM Tweet Fake Twitter followers is a topic that will just not go away. There was the recent report about Louise Mensch gaining 40,000 'fake Twitter followers' overnight and former Conservative parliamentary candidate Mark Clarke before that. Twitter takes over the screen in Current TV's presidential election coverage 24 August 2012, 2:23PM Tweet We’ve read so much about how the US 2012 Presidential election is going to be the Twitter election, as both sides ramp up their use of social media although still fail to engage as I wrote recently, and it has been interesting to watch it emerge and work its way deeper into the heart of mainstream media. Four tips to help make your event 'tweetable' 24 August 2012, 12:03PM Tweet This summer has certainly raised the bar on producing events. The successes of the Jubilee and London 2012 have left everyone buzzing - and turning to social media in record breaking numbers. More than 80,000 people tweeted during Usain Bolt’s second gold medal win alone. 10 Tips for Better Blogger Outreach 24 August 2012, 10:27AM Tweet Most campaigns we work on these days contain some element of influencer marketing such as inviting bloggers to a launch party, sending them product or giving them access to exclusive content. Why are marketers' attempts at gamification focused on meaningless points? 24 August 2012, 8:27AM Tweet Are we headed for the Gamepocalypse - a dystopia where everyone earns meaningless points for every activity from watching television to shopping to riding the bus? Doubtful, as earning meaningless points isn’t much fun on its own. Why then are marketers’ attempts at gamification so focused on meaningless points? Five ways to ensure your video content reaches your target audience, without paying 24 August 2012, 7:40AM Tweet That last thing you need is yet another blog post telling you how important video is for marketing. So, this isn't one. If you still haven't grasped the importance of online video, then stop reading this for a second, open up a new tab, and search for "video for marketing". You should stumble across enough compelling stats pretty quickly to make things a little clearer. The demise of the newspaper homepage 23 August 2012, 2:27PM Tweet Great piece on Nieman Labs looking at how our changing online habits are effectively killing off the newspaper homepage as we know it. It isn’t saying it will disappear for good, far from it, but the importance of the newspaper homepage in the grand scheme of things has been greatly diminished because of how increasing numbers of people enter websites. They’re coming in sideways. 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