The Wall > Guardian Eyewitness iPad app goes premium

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Guardian relaunches Eyewitness iPad app with premium subscription 16 August 2012, 12:22PM Tweet While The Guardian continues to resist the idea of introducing a payall it is continuing to look at ways to make its content pay and in particular its apps. It already charges £9.99 for its Guardian iPad app, although we were told recently that it has only 17,000 subscribers, and now it has introduced a premium version for its Eyewitness iPad app as part of a relaunch as it approaches one million downloads. The age of mass media consumption and the hyper-individual 16 August 2012, 11:36AM Tweet There's a famous phrase from Canadian philosopher Marshall McLuhan that gets a regular workout in media columns. "The medium is the message" has been quoted so many times that using it is almost a cliché. People attempt to explain and interpret this phrase in a number of different ways. Mars Curiosity parody takes off - We're NASA and We Know It [virals] 16 August 2012, 11:16AM Tweet The interest in the Mars Curiosity has been huge and has gone a long way to reawakening interest in NASA and space exploration. You only had to have a look around social media to see the pictures and tweets being shared from the official @MarsCuriosity account and others. Four tips for developing successful brand content 16 August 2012, 8:31AM Tweet The publishing world is in a constant state of flux, with more publications moving online and developing apps and mobile formats. Interestingly, just as the traditional publishing world is changing, we've seen an enormous growth in brands emerging as a new type of publisher - Amex and Procter & Gamble are just two great examples. How a piece of fabric costing $1 could charge the phone in your pocket 16 August 2012, 8:05AM Tweet Fascinating development from researchers working on nanotechnology at a university in Virginia who have created a fabric that could allow you to charge your mobile phone whilst its in your pocket for as little as $1. Women are from Pinterest, Men are from Google+? 15 August 2012, 1:46PM Tweet I’m sure you've all seen the gaudy statistics when it comes to the gender split of Pinterest's following - anything ranging from 72% to a staggering 97% of its user base has been reported as female. Nelson's Column: Live Event App Revolutionises Brand Engagement and ROI 15 August 2012, 12:57PM Tweet In this blog I will show you how we brought brands & sponsors closer to their target consumers through an App at Golf Live. The proliferation of digital connection has created an amorphous sea of communication, where brands struggle for consumers to see and hear them through the mesh of online and offline media. Twitter founders Stone and Williams launch new venture 15 August 2012, 11:47AM Tweet Twitter founders Ev Williams and Biz Stone have a new venture that is targeting the publishing industry. Callled Medium it brings together blogging, Stone and Williams both worked at Blogger, with community and curation. Family farm fights back against Morrisons on Facebook 15 August 2012, 11:15AM Tweet Good example here of how a small family run business can use social media to punch above its weight and get its voice heard. Somerset based Wyke Farms faces having its award winning cheddar delisted by Supermarket Morrisons despite decent sales and popularity. Apple 'iPad mini' to resemble a larger iPod Touch 15 August 2012, 10:02AM Tweet Apple is reportedly going to release its much talked about min iPad in the Autumn and it will look more like a larger iPod Touch rather than a smaller iPad. No speculation to suggest it will be called the TouchPad. 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