Monday 13 August 2012

Marketing Daily - Top 10 marketing lessons from the London Olympic Games; plus Dove, Google, Warburtons, and Coca-Cola

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Top 10 marketing lessons from the Olympic Games
Nicola Clark,
10 August 2012
 

In the wake of 17 days of British and global sporting achievement,...

Top 10 marketing lessons from the Olympic Games
 
 
Team GB's top marketer looks back on Olympic journey
Gemma Charles,
13 August 2012
 

As the nation basks in the success of London 2012, Team GB...

Team GB: celebrities and Royals have been ambassadors for marketing campaign
 
 
Pelé talks about Brazilian opportunities ahead of Rio 2016
Daniel Farey-Jones,
13 August 2012
 

As the sporting world's attention switches from London to Rio de Janiero...

Pelé talks about Brazilian opportunities ahead of Rio 2016
 
 
Team GB stars unwind after London 2012 success in Adidas video
John Reynolds,
13 August 2012
 

Adidas has rounded off its sponsorship of the London 2012 Olympics with...

Victoria Pendleton: stars with fellow Olympic medallists in Adidas video
 
 
Olympic Games Closing Ceremony peaks at 26.3 million viewers
Maisie McCabe,
13 August 2012
 

Last night's Closing Ceremony of the London 2012 Olympic Games attracted a...

Spice Girls: group reunited to take part in the closing ceremony
 
 
Dove overhauls body range backed by £1.5m marketing push
Loulla-Mae Eleftheriou-Smith,
13 August 2012
 

Unilever-owned skincare brand Dove has overhauled the packaging for its Dove Body...

Dove Body range: simplified for consumers
 
 
Google to cut 4,000 Motorola staff and close global offices
Matthew Chapman,
13 August 2012
 

Google has told staff at Motorola Mobility, the phone manufacturer it acquired...

Dennis Woodside: Motorola Mobility chief executive
 
 
 
Also in the News
 
Warburtons to begin selling bread in France
John Reynolds,
13 August 2012
 
VIDEO: Marketing tours Coke's Beatbox venue at the Olympic Park
Loulla-Mae Eleftheriou-Smith,
10 August 2012
 
Google changes algorithm to demote pirated content in search
Sarah Shearman,
13 August 2012
 
 
 
Blogs
 
 
It’s time to play the role of the VC within your digital marketing team
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning ,...

 
 
What can sporting heroes teach us about business?
Fiona McAnena
 

Sir Matthew Pinsent is a very big man, with a big voice, and when he...

 
 
Who Can Answer The Jessica Ennis Question?
Unofficial Partner
 

What's she worth? This question follows every major sporting triumph. Over the past...

 
 
Older, Wiser, Consumer
Jonathan Weeks
 

More attention needs to be paid to the older consumer starting now, as it's not...

 
 
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA
 

Tom de Castella's latest article on BBC News Magazine is rather revealing. It references a...

 
 
 
 
 
 
Whitepapers
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
 
 
Jobs of the Week

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Social Media Executive / Community Manager - Leading Agency, Ad Lib £20000 to £22000 per annum, Bristol

Digital Designer, Sue Frost Recruitment up to £40k, London

Designer FMCG, Sue Frost Recruitment up to £35k, London

Senior UX Researcher - 65k, JM Digital £60000 - £65000 per annum + Benefits, London

Client Service Manager, Ambition Singapore Attractive Salary Package, Singapore

Senior Creative Designer, international financial institute | Hong Kong, Firebrand , Hong Kong

Executive, Corporate Access Roadshow - Shanghai, ConnectedGroup , Shanghai, China

Associate Creative Director | London | £65,000, Dynamic New Alliances £65K, London

Facebook Buyer, Dot-Gap £30k, Central London

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