Friday 10 August 2012

Marketing Daily - John Lewis bounces back after London 2012 'feel-good' factor kicks in; plus Samsung, Relentless, Google, and W Hotels

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
John Lewis bounces back after London 2012 'feel-good' factor kicks in
Matthew Chapman,
10 August 2012
 

John Lewis' weekly sales have surged on the "feel-good factor" surrounding Team...

John Lewis: 'always a woman' campaign
 
 
Bitter court case reveals how Samsung tablet revenue lags behind iPad
Matthew Chapman,
10 August 2012
 

Apple's iPad sales generate 30 times more revenue than Samsung's tablets, according...

Apple iPad: far outsells Samsung tablet according to figures revealed in court case
 
 
P&G ups its game to increase global sports funding by $20m
Loulla-Mae Eleftheriou-Smith,
10 August 2012
 

Procter & Gamble, the global FMCG giant and worldwide partner of the...

P&G: kids by Wieden & Kennedy Portland is part of the Thank You Mum campaign
 
 
Coke unveils ad for Relentless starring Professor Green
Loulla-Mae Eleftheriou-Smith,
10 August 2012
 

Coca-Cola has launched its first TV ad for its Relentless Energy Drink...

Professor Green: stars in latest Relentless campaign
 
 
Google hit with record $22.5m fine for Safari tracking
Sarah Shearman,
10 August 2012
 

Google has agreed to pay a record $22.5m (£14.5m) fine from the...

Google: received record fine for misleading consumers over cookies strategy
 
 
Intel partners with W Hotels for Roman Coppola film competition
Sarah Shearman,
10 August 2012
 

Intel has partnered with W Hotels to launch a 'Four Stories' filmmaking...

Four Stories: short-film competition is launched by W Hotels in partnership with Intel
 
 
 
Also in the News
 
Ballantines unveils 'programmable T-shirt' campaign
Sarah Shearman,
10 August 2012
 
Guardian Media Group drops from profit to £76m loss
Maisie McCabe,
10 August 2012
 
Future to launch lifestyle brand
Nick Batten,
10 August 2012
 
 
 
Blogs
 
 
It’s time to play the role of the VC within your digital marketing team
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning ,...

 
 
What can sporting heroes teach us about business?
Fiona McAnena
 

Sir Matthew Pinsent is a very big man, with a big voice, and when he...

 
 
Who Can Answer The Jessica Ennis Question?
Unofficial Partner
 

What's she worth? This question follows every major sporting triumph. Over the past...

 
 
Older, Wiser, Consumer
Jonathan Weeks
 

More attention needs to be paid to the older consumer starting now, as it's not...

 
 
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA
 

Tom de Castella's latest article on BBC News Magazine is rather revealing. It references a...

 
 
 
 
 
 
Whitepapers
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
 
 
Jobs of the Week

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Senior Account Manager, Michael Page Agency £16.5 per hour, St.Albans

Communications & Media Manager, Chartered Institute of Housing minimum £32,326 per annum on commencement, Coventry

Senior Digital Designer, Gemini Search £40000 - £45000 per annum, London

Senior Digital Designer (KENT), Gemini Search £40000 - £45000 per annum, Tunbridge Wells

New Business Marketing Manager, Blue Skies Marketing Recruitment £25000 to £30000 per annum, City Of London

Insight Manager, Blue Skies Marketing Recruitment £0 per annum, London

Account/Senior Account Manager, Retail, BTL, Blue Skies Marketing Recruitment £150 to £175 per day, West London

Head of Delivery, Blue Skies Marketing Recruitment £75000 to £90000 per annum, London

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