Tuesday, 28 August 2012

Campaign Daily Fix - Rapier, Lynx, Glenfiddich, Sea Life

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Latest News
CHI deal saves Rapier name as it enters administration
by Sara Kimberley,
28 August 2012, 10:53AM
CHI deal saves Rapier name as it enters administration
Rapier has gone into administration after 24 years following a series of account losses, including RAC and Yell, and client budget cuts. However, Rapier's chief executive Jonathan Stead is setting up a new company with CHI & Partners Holdings, which ...
Lynx says 'sorry' to Prince Harry
by Loulla-Mae Eleftheriou-Smith,
28 August 2012, 09:59AM
Lynx says 'sorry' to Prince Harry
Lynx has run a one-off tactical press ad in the Sun on Sunday that apologises to Prince Harry for the Las Vegas debacle, which the brand jokes may have been caused by the "Lynx Effect'"
Sir Ranulph Fiennes appears in Glenfiddich idents
by Maisie McCabe,
24 August 2012, 04:03PM
Sir Ranulph Fiennes appears in Glenfiddich idents
Sir Ranulph Fiennes and Dame Tanni Grey-Thompson star in Glenfiddich idents for its sponsorship of 'Harry's Mountain Heroes', a documentary featuring five wounded servicemen's attempt to scale Mount Everest on behalf of Walking With the Wounded.
McCann Bristol wins Sea Life aquarium account for global TV brief
by Loulla-Mae Eleftheriou-Smith,
28 August 2012, 12:41PM
McCann Bristol wins Sea Life aquarium account for global TV brief
Sea Life has appointed McCann Bristol to create a global TV campaign in partnership with its Australian office, following a competitive pitch.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Friday 31st August
www.campaignmediaawards.com


Latest Work
O2 'Priority Sports' by VCCP
22 August 2012, 04:09PM
O2 'Priority Sports' by VCCP
O2 has launched Priority Sports in partnership with Nike, which gives O2 customers the chance to meet and train with their sporting heroes and exclusive access to Nike events and products.
The Sun 'get involved' by Grey
22 August 2012, 03:49PM
The Sun 'get involved' by Grey
Grey London has created its first campaign for The Sun since winning the News International account in April.
Sainsbury's 'Paralympics' by AMV BBDO
22 August 2012, 03:39PM
Sainsbury's 'Paralympics' by AMV BBDO
David Beckham stars in a new spot for Sainsbury's to highlight its sponsorship of the Paralympic Games.
Trainline 'be sensible' by DLKW Lowe
22 August 2012, 03:55PM
Trainline 'be sensible' by DLKW Lowe
Trainline has launched a humorous spot by DLKW Lowe dramatising the message that you would be mad to pay more money than you need to on your tickets.
Also in the News
Barclay's ad is simple and memorable, but strikes the wrong tone for a bank seeking to regain trust
by Jon Howard-Spink, strategy and planning director, Quiet Storm, 28 August 2012, 11:26AM
Apple looks to new iPhone after $1bn patent victory over Samsung
by Daniel Farey-Jones, 28 August 2012, 10:07AM
C4 and BP team up for Paralympic tweet campaign
by Jeremy King, 28 August 2012, 09:55AM
Kerry Foods appoints former Britvic man to head up meats and savoury
by John Reynolds, 28 August 2012, 08:12AM
Blogs
Dave Trott ONE WAY AN IDEA IS A GAME CHANGER
Dave Trott, 28 August 2012, 7:08AM
Tara Beard-Knowland Shiny, happy people
Tara Beard-Knowland, 22 August 2012, 11:08AM
Dave Trott A LESSON IN PROCEDURE
Dave Trott, 21 August 2012, 8:08AM
Steve Henry Crying in the chapel
Steve Henry, 20 August 2012, 7:08AM
Tara Beard-Knowland Reasons to be cheerful
Tara Beard-Knowland, 17 August 2012, 8:08AM
Dave Trott PREDATORY GOLD
Dave Trott, 14 August 2012, 9:08AM
More Blogs
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