| What a difference a week makes - Team GB's social media stats | | 10 August 2012, 1:06PM |  Week two of the London 2012 Olympic Games has seen Team GB surge up to third in the medals table - but it's not the only measure of their success by any stretch. In the second week, the athletes have continued to see their social media profiles soar in line with their successes - with big names such as Chris Hoy and Jessica Ennis experiencing huge growth in their profiles, whilst relative unknowns such as Robbie Grabarz also saw their online profiles boom.
| | | | Twitter confirms Olympic supremacy as Team USA edge out Team GB | | 10 August 2012, 12:20PM |  The total number of tweets for the men's 200m final totalled 780,000 yesterday as Usain Bolt, illustrated wonderfully by The Times today, made Olympic athletics history as the first man to retain both 100 and 200m sprint titles.
| | | | Advertising campaigns must be 'social by design' | | 10 August 2012, 11:46AM |  Social media should no longer merely be an extension of a 'traditional' advertising campaign; campaigns must be 'social by design' from the start, according to a report by the Asian Federation of Advertising Agencies (AFAA) and Warc.
| | | | If a Facebook Like is an expression of free speech - what are we actually saying? | | 10 August 2012, 8:54AM |  A story broke this week about a US court case in Virginia where a sheriff’s deputy ‘liked’ his boss’ political opponent’s page. His boss fired him.
The deputy, Daniel Ray Carter, sued, saying his ‘Like’ was protected by the First Amendment. The judge didn’t agree and stated, "merely liking a Facebook page is insufficient speech to merit constitutional protection.”
| | | | Thousands share Usain Bolt's legendary tweet as he sets new Twitter record | | 10 August 2012, 8:00AM | 
Thousands last night shared Usain Bolt’s tweet to thank his fans and confirm his legendary status as the sprinter celebrated defending his 200m Olympic title. Bolt also set a new Olympic Games conversation record with over 80,000 tweets per minute for his 200m victory, according to Twitter.
| | | | | | | Pinterest throws its doors open to all | | 09 August 2012, 2:51PM |  If you still haven’t had a Pinterest invite that’s no longer a problem.
Today Pinterest announced that it was dropping its invite only approach to getting a Pinterest account and opening itself up to one and all.
| | | | Five of the best online ads of July: Adidas, Refuge, Louis Vuitton, Dove and Ikea | | 09 August 2012, 2:28PM |  Following a request on last month's blog post asking for greater focus on non-TV creative and interactive ads we’ve tried to expand out this month's ad list. Showcasing interactive ads after they’ve run is difficult as the interactivity has normally been taken away but we’re going to do our best for a few months. Likewise the majority of video ads run across both TV and Video (99% for Vindico in the UK and 97% in the US) so it can be difficult to find video only executions, which have also done enough to make the top 5! Again, we’ll try and make sure that we represent these ads as best we can. Feel free to respond and recommend ads to us if you like!
| | | | | | | Lessons learned from Mat Honan's epic hacking | | 09 August 2012, 10:42AM |  " Password-based security mechanisms ? which can be cracked, reset, and socially engineered ? no longer suffice in the era of cloud computing."
If you haven't read Wired writer Mat Honan’s gut-wrenching play-by-play of how his entire digital life was evaporated in the matter of hours, as his Twitter, iPhone, Mac, Gmail and iCloud were all hit, do yourself a favour and Instapaper it.
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