Monday 13 August 2012

Digital AM - Motorola, Olympics Adidas, Samsung, Google, MEC, Maxus, rich media mobile research

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Digital AM
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Google to cut 4,000 Motorola staff and close global offices
Google to cut 4,000 Motorola staff and close global offices
by Matthew Chapman
13 August 2012, 09:25AM
Google has told staff at Motorola Mobility, the phone manufacturer it acquired in May, that it will cut 4,000 jobs and close a third of its 94 offices, according to reports.
Team GB stars unwind after London 2012 success in Adidas video
Team GB stars unwind after London 2012 success in Adidas video
by John Reynolds
13 August 2012, 09:32AM
Adidas has rounded off its sponsorship of the London 2012 Olympics with a two-and-a-half minute video featuring several of its high-profile Team GB athletes, including Jessica Ennis, Sir Chris Hoy, Victoria Pendleton and Louis Smith, lip-synching to ...
Bitter court case reveals how Samsung tablet revenue lags behind iPad
Bitter court case reveals how Samsung tablet revenue lags behind iPad
by Matthew Chapman
10 August 2012, 01:02PM
Apple's iPad sales generate 30 times more revenue than Samsung's tablets, according to previously unreleased marketing and sales figures revealed during the legal wrangle between the arch rivals.
Rich media mobile advertising performs
Rich media mobile advertising performs
by Mark Slade
13 August 2012, 08:00AM
Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising.
MEC appoints Addiction's Laura Scott as social director
MEC appoints Addiction's Laura Scott as social director
by Maisie McCabe
13 August 2012, 09:00AM
MEC's international arm, MEC Global Solutions, has appointed Laura Scott, head of digital strategy at ad agency Addiction, as social director, replacing Michelle Lyons.
Google changes algorithm to demote pirated content in search
Google changes algorithm to demote pirated content in search
by Sarah Shearman
13 August 2012, 10:27AM
Google is making a major change to its search algorithm by downgrading pirated content in its search rankings, following pressure from the media industry.
Maxus appoints search and biddable director
Maxus appoints search and biddable director
by Nick Batten
13 August 2012, 10:35AM
Oliver Wood has joined Maxus from GroupM in the new role of search and biddable director.
Also in the news
Getmemedia appoints former Emap chief Gary Hughes as chairman
by Maisie McCabe, 10 August 2012, 10:35AM
Guardian Media Group drops from profit to £76m loss
by Maisie McCabe, 10 August 2012, 12:14PM
Google hit with record $22.5m fine for Safari tracking
by Sarah Shearman, 10 August 2012, 09:38AM
From the blogs
Smart TVs: making offline as measurable as online?
Sri Sharma
13 August 2012, 10:17AM
The marketing directors guide to Google+
Kelvin Newman
13 August 2012, 9:54AM
How you can rank better on Google [infographic]
Polly Becker
13 August 2012, 9:39AM
Gotye Closes The Loop With YouTube Cover Remix
Will Francis
13 August 2012, 6:56AM
In marketing forget green, think red.
Chris Arnold
13 August 2012, 2:20AM
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