Wednesday 29 August 2012

Campaign Daily Fix - Old Spice, Sky, Luxottica, Swizzels-Matlow, Chime Communications, ASA

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Latest News
Old Spice pumps out interactive music activity
by Loulla-Mae Eleftheriou-Smith,
29 August 2012, 12:10PM
Old Spice pumps out interactive music activity
Wieden & Kennedy Portland has created a digital campaign for Old Spice to promote Danger Zone, the brand's latest scent, which features muscleman Terry Crews playing a drum set with his muscles.
Sky ad banned for exaggerated 'instant' movie claim
by Sarah Shearman,
29 August 2012, 12:01AM
Sky ad banned for exaggerated 'instant' movie claim
The Advertising Standards Authority has told Sky it cannot claim movie delivery via its Sky Store is "instant", after rival BT complained about a press ad.
Luxottica appoints Omnicom Media Group to global media
by Maisie McCabe,
29 August 2012, 09:15AM
Luxottica appoints Omnicom Media Group to global media
Luxottica, the eyewear manufacturer of brands such as Ray-Ban and owner of the Sunglass Hut, has appointed Omnicom Media Group to its global media planning and buying business following a pitch.
Ad watchdog takes Scooby Doo down from Swizzels Town
by Loulla-Mae Eleftheriou-Smith,
29 August 2012, 09:54AM
Ad watchdog takes Scooby Doo down from Swizzels Town
Sweets manufacturer Swizzels-Matlow has been forced to remove Scooby Doo, the children's TV character, from its website, after a complaint from children's food campaign group Sustain.
Olympics boost for in flux Chime
by Arif Durrani,
29 August 2012, 12:26PM
Olympics boost for in flux Chime
Chime Communications, home to VCCP and sports marketing group CSM, has reported a 47% lift in headline pre-tax profit to £10.9 million for the first six months of the year, boosted by heavy involvement in the London 2012 Olympics and Paralympics.
Pork welfare claim was ham-fisted, rules ad watchdog
by Daniel Farey-Jones,
29 August 2012, 12:01AM
Pork welfare claim was ham-fisted, rules ad watchdog
An ad campaign intended to promote the UK pork industry's welfare standards with the claim that "Red Tractor pork is high welfare pork" has been banned after complaints led by Compassion in World Farming.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Friday 31st August
www.campaignmediaawards.com


Latest Work
Bullring 'we are so city' by Isobel
28 August 2012, 03:22PM
Bullring 'we are so city' by Isobel
Isobel has partnered with Aardman Animations to create a campaign for the Bullring shopping centre.
Axe 'hair' by BBH New York
28 August 2012, 03:05PM
Axe 'hair' by BBH New York
Axe has released a national TV campaign in the US that tells an office love story focusing on what we first notice about the opposite sex.
Andes Beer 'a singular man' by Del Campo Nazca Saatchi & Saatchi
28 August 2012, 02:36PM
Andes Beer 'a singular man' by Del Campo Nazca Saatchi & Saatchi
Del Campo Nazca Saatchi & Saatchi in Argentina has created its latest commercial for Andes Beer.
O2 'Priority Sports' by VCCP
22 August 2012, 04:09PM
O2 'Priority Sports' by VCCP
O2 has launched Priority Sports in partnership with Nike, which gives O2 customers the chance to meet and train with their sporting heroes and exclusive access to Nike events and products.
Also in the News
M&S pledges to 'fail fast and move on' with £250m ecommerce drive
by Matthew Chapman, 29 August 2012, 11:30AM
Samsung enlists Paralympic athlete bloggers
by Sarah Shearman, 29 August 2012, 11:44AM
PCC denies telling press to not publish Harry pics as complaints near 4,000
by Arif Durrani, 28 August 2012, 09:17PM
Friends Life to end Twenty20 cricket sponsorship
by Daniel Farey-Jones, 28 August 2012, 04:30PM
Blogs
Dave Trott ONE WAY AN IDEA IS A GAME CHANGER
Dave Trott, 28 August 2012, 7:08AM
Tara Beard-Knowland Shiny, happy people
Tara Beard-Knowland, 22 August 2012, 11:08AM
Dave Trott A LESSON IN PROCEDURE
Dave Trott, 21 August 2012, 8:08AM
Steve Henry Crying in the chapel
Steve Henry, 20 August 2012, 7:08AM
Tara Beard-Knowland Reasons to be cheerful
Tara Beard-Knowland, 17 August 2012, 8:08AM
Dave Trott PREDATORY GOLD
Dave Trott, 14 August 2012, 9:08AM
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