The Wall > The demise of the newspaper homepage

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list The demise of the newspaper homepage 23 August 2012, 2:27PM Tweet Great piece on Nieman Labs looking at how our changing online habits are effectively killing off the newspaper homepage as we know it. It isn’t saying it will disappear for good, far from it, but the importance of the newspaper homepage in the grand scheme of things has been greatly diminished because of how increasing numbers of people enter websites. They’re coming in sideways. Virgin Trains takes battle for tender online as 75,000 back Branson's e-petition 23 August 2012, 11:18AM Tweet Virgin Trains are building a strong online response to their loss of the West Coast Mainline franchise to rivals First Group. Their campaign centres on the Government’s e-petition tool, as an independent member of the public launched a petition calling for the Government to reconsider its West Coast Mainline decision. Why we need new metrics for social media 23 August 2012, 9:41AM Tweet Interesting piece in Ad Age arguing why we need new metrics for social media despite the data landscape already being “complex and confusing”. It makes the point that the current metrics we are using to measure social media are not fit for purpose as consumers do n0t behave in the same way on social platforms as they do when on the any other website. Running Social Media Competitions: 5 Things to Consider 23 August 2012, 9:10AM Tweet Corrupt, sneaky, unfair and bloody hard work... no, I'm not talking about refereeing a professional football match here, I'm talking about running an online social media competition. To make it in the social media space these days, you have to give something back to the consumer. Tweet this and you may be surprised what kind of social media animal you are. 23 August 2012, 8:30AM Tweet Social media as a phenomenon is successful because it satisfies a few basic human needs. We are all programmed to connect, to gossip, to show off our status to the pack and to want to know what everyone else is doing. Don't be a social network like Facebook if you want to thrive 22 August 2012, 2:29PM Tweet Despite the overarching reach of Facebook and Twitter, people are flocking more and more to niche services. Research by Experian shows that Between July 2011 and July 2012 use of both Instagram and Pinterest shot up worldwide, as well as other more specific social services. The other Arab Spring - the hunt for new internet and mobile companies 22 August 2012, 11:21AM Tweet The Economist takes a look at the other side of the Arab Spring as investors look for the next big idea to come out of the troubled region. It reports on how private-equity are investing in high-growth companies as they help incubate new internet and mobile companies across the Middle East from Cairo and Beirut to Dubai and Jordan. Is a hashtag enough of a call to action on a press ad? 22 August 2012, 9:19AM Tweet London's hosting of the 2012 Olympic Games caused an inevitable deluge of sport-related advertising - whether the brands in question were 'Official Partners of the Games' or not. Amidst the monsoon of press ads, all featuring desaturated shots of sportspeople looking a bit too serious, I noticed something: almost all of these sport-focused brands' expensive creations signed off with nothing more than a hashtag as a call to action. Six reasons why traditional marketing strategies are not delivering online 22 August 2012, 6:52AM Tweet Listen closely and you will hear the ghosts of Australia’s marketing sector speaking. Actually, you don’t have to listen that hard. They’re all over the place and they’re droning on rather loudly. They just don’t know they’re dead yet. Sadly, neither do the businesses that listen to them and buy their services. Saudi cleric issues first Twitter fatwa - buying followers is sinful 21 August 2012, 2:47PM Tweet This I think is a first. The Guardian writes about a cleric from Saudi Arabia who has issued a fatwa in response to the practice of buying Twitter followers. You my fellow social media users have been warned. 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