Thursday 23 August 2012

Media AM - Initiative retains Hertz account, Global role for Maxus' Pattison, Lidl kicks off £18m review, Newspapers, Aegis, Google, Blossom Hill, Universal, The Media Shop, TxtLoan

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Media AM Bulletin
 
 
 
*   Latest News
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Hertz: Initiative retains pan-Euro account
Initiative retains pan-European Hertz account
Nick Batten, 23 August 2012

Hertz, the global car rental company, has extended its relationship with media...

  
Lindsay Pattison: Maxus global chief strategy officer
Maxus' Lindsay Pattison named global chief strategy officer
Nick Batten, 23 August 2012

Maxus has promoted Lindsay Pattison, its UK chief executive, to the new...

  
Lidl: hopes to emulate the success Aldi has had with its ads
Lidl kicks off £18m creative and media review
Anne Cassidy, 23 August 2012

Lidl is on the hunt for an agency to handle its £18...

  
Newspapers: global ad market share swings towards digital
Digital gaining on newspapers faster than thought
Daniel Farey-Jones, 23 August 2012

This year, not the next, will be the point at which digital...

  
Aegis chief executive Jerry Buhlmann
Aegis beats rivals on revenue growth but pre-tax profits drop 2.4%
John Reynolds, 23 August 2012

Aegis, the media and digital specialist which is being acquired by Dentsu,...

  
TrueView: Google extends skippable ad format to YouTube on mobile
Google expands TrueView skippable ads to mobile
Sarah Shearman, 23 August 2012

Google has started rolling out its skippable ad format TrueView to YouTube...

  
Dallas: the Ewings are set to return to UK screens
Blossom Hill to sponsor Dallas on Channel 5
Maisie McCabe, 23 August 2012

Blossom Hill, the Percy Fox & Co wine, has signed a seven-figure...

  
Paranorman: the latest 3D stop-motion film by animation studio Laika
Universal partners Spil Games for ParaNorman launch
Matthew Chapman, 23 August 2012

Universal Pictures has partnered with social gaming platform Spil Games in a...

  
Florette: The Media Shop account moved to TCS Media
The Media Shop goes into administration
Katherine Levy, 23 August 2012

The Media Shop has gone into administration, leaving more than 20 clients...

  
TxtLoan: aims to take on the market-leading Wonga.com
TxtLoan appoints VCCP and MediaVest ahead of ad push
Jeremy Lee, 23 August 2012

TxtLoan, the high-interest, short-term loan company, has hired VCCP and MediaVest after...

  
*   Also in the News
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Tetley claims media first with 4oD pause ads
Daniel Farey-Jones, 22 August 2012
Richard Desmond wins out against Camelot
22 August 2012
Dave to install 'man chairs' in Burton Menswear
Matthew Chapman, 22 August 2012
A&N Media appoints former top M&S director to ecommerce role
John Reynolds, 22 August 2012
Research in Motion's media strategy director heads to Vodafone
Sarah Shearman, 22 August 2012
Cricket to trial moving digital ad displays
Daniel Farey-Jones, 22 August 2012
 
 
Blogs
Get over your hangover, there’s another party coming to town
Louise Brice

They are the Games that just keep on giving. As we work our way...

I was wrong about The News on Sunday
John Reynolds

Will Richard Desmond be tempted to flog off the Daily Star Sunday to former Sunday...

Are we tiring of celebrity culture?
Julia Faulks

It's that time of year again - The X Factor starts this weekend and the...

Digital reading is really arousing interest
John Carroll

I'm not sure I want to be sexually aroused on the train on my way...

The heavy-hand of LOCOG
Ivan Clark

What an extraordinary Olympics, for team GB, people GB and LOCOG. The sponsors seem...

Olympics 2012: Engaging New Media
Louise Brice

How is it for you? Here are some quick stats.. Peak BBC audience figures...

Microsoft’s Outlook.com could be winner
John Reynolds

Microsoft's new email service Outlook.com looks good, modern, uncluttered and will no doubt confine sister-service...

Digital takes gold medal at Rajars
James Matheson

One of the most interesting themes to come out of this quarter's RAJAR results was...

 
 
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