Monday 20 August 2012

Media AM - Scout drops print product, Mail Connected restructures trading team, Figures drop for X Factor opener, Virgin Media turns to Mo Farah, Aquafresh

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Media AM Bulletin
 
 
 
*   Latest News
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Scout London: drops print project
Scout London drops print after Time Out reveals free plans
Nick Batten, 20 August 2012

Scout London, the free weekly listings magazine for London, has abandoned attempts...

  
Adam Gilsenan: promoted to the new role of head of agency trading
Mail Connected restructures trading team
John Reynolds, 20 August 2012

Mail Connected, the Daily Mail and Mail on Sunday's commercial arm, has...

  
The X Factor: Rod Stewart lookalike Alex McLeish
X Factor opener drops to 9.9m viewers but ITV wins primetime
Daniel Farey-Jones, 20 August 2012

The return of 'The X Factor' for a ninth series on Saturday...

  
Mo Farah: signs up to Virgin Media
Virgin Media makes tracks to Mo Farah for press ads
Nick Batten, 20 August 2012

Virgin Media has launched a press campaign featuring Mo Farah, the London...

  
Dom Joly: ITV show to be sponsored by Aquafresh
Aquafresh to sponsor new Saturday night Dom Joly show on ITV1
Maisie McCabe, 20 August 2012

Aquafresh, the GlaxoSmithKline toothpaste, is to sponsor 'Fool Britannia', a new Saturday...

  
*   Also in the News
*
Harveys moves £16m media account from Starcom to Walker
Maisie McCabe, 17 August 2012
Full ABC Figures July 2012
17 August 2012
Bauer Media intensifies lobbying against Global/GMG deal
Maisie McCabe, 17 August 2012
Out and About 17 August
Mark Banham, 17 August 2012
Media Bitch's Diary 17 August
Media Bitch, 17 August 2012
Sky Sports renews Absolute Radio sponsorship deal ahead of football season
Maisie McCabe, 17 August 2012
Trinity Mirror signs up Betway for new fantasy football platform
Matthew Chapman, 17 August 2012
Trading places: this week's people moves
Daniel Farey-Jones, 17 August 2012
 
 
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It's that time of year again - The X Factor starts this weekend and the...

Digital reading is really arousing interest
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I'm not sure I want to be sexually aroused on the train on my way...

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What an extraordinary Olympics, for team GB, people GB and LOCOG. The sponsors seem...

Olympics 2012: Engaging New Media
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How is it for you? Here are some quick stats.. Peak BBC audience figures...

Microsoft’s Outlook.com could be winner
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Microsoft's new email service Outlook.com looks good, modern, uncluttered and will no doubt confine sister-service...

Digital takes gold medal at Rajars
James Matheson

One of the most interesting themes to come out of this quarter's RAJAR results was...

One Screen Or Two?
David Brennan

One of the most frequent questions I am asked these days, when I am presenting...

 
 
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