Friday 31 August 2012

Media AM - Channel 4 Paralympics coverage peaks art 3.2m, Twitter introduces internet-based targeting for advertisers, Facebook to target ads, Simon Fox resigns from GMG board role

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Media AM Bulletin
 
 
 
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C4: the Paralympic Games' presenters
Channel 4 Paralympics coverage peaks at 3.2m
Maisie McCabe, 31 August 2012

Channel 4's coverage of the Paralympic Games was watched by a peak...

  
Twitter: updates advertising opportunities
Twitter introduces interest-based targeting for advertisers
Sarah Shearman, 31 August 2012

Twitter has enhanced the targeting of ads by tapping into users' interests...

  
Facebook: begins ad trial in the US next week
Facebook to target ads using email address and phone numbers
Sarah Shearman, 31 August 2012

Facebook is to allow brands to use personal information from their existing...

  
Simon Fox: incoming Trinity Mirror chief executive
Simon Fox resigns from Guardian Media Group board role
Nick Batten, 31 August 2012

Simon Fox, who was named chief executive of Trinity Mirror yesterday, has...

  
*   Also in the News
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Trinity Mirror confirms Simon Fox appointment as chief executive
Maisie McCabe, 30 August 2012
Paralympic Opening Ceremony peaks at 10.9m
Maisie McCabe, 30 August 2012
Kraft in £200m media and digital agency rethink
Maisie McCabe, 30 August 2012
WPP profits climb 7% as it sets up return to UK
Daniel Farey-Jones, 30 August 2012
Sky Broadband signs £4m sponsor deal for ITV drama
Maisie McCabe, 30 August 2012
Posterscope's Frank Bryant quits for Talon
Nick Batten, 30 August 2012
Top media and creative names complete Art of Outdoor judging line-up
Staff, 30 August 2012
Out and About 30 August
Staff, 30 August 2012
Steve Filler joins AOL's Advertising.com as UK MD
Nick Batten, 30 August 2012
Bray Leino scoops Brittany Ferries job
Ian Darby, 30 August 2012
 
 
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