Wednesday, 15 August 2012

Campaign Daily Fix - Bolt and Farah campaign, Smirnoff, Nintendo, Matalan, Channel 4

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Latest News
Bolt and Farah help DCMS to thank Britain in new 'GREAT' ads
by Loulla-Mae Eleftheriou-Smith,
15 August 2012, 12:38PM
Bolt and Farah help DCMS to thank Britain in new 'GREAT' ads
The Government has issued an impromptu campaign under its 'GREAT Britain' banner to thank the athletes, volunteers and the public for what Jeremy Hunt has called a "truly great Games".
Madonna fans too old to justify Smirnoff ad ban
by Loulla-Mae Eleftheriou-Smith,
15 August 2012, 10:25AM
Madonna fans too old to justify Smirnoff ad ban
Smirnoff has escaped a ban for a television ad promoting Madonna's latest tour after the ad watchdog rejected criticisms that it appealed to underage drinkers, on the basis that the 1980s popstar's fanbase is too old.
Cruz sisters star in new Super Mario TV ad
by John Reynolds,
15 August 2012, 12:53PM
Cruz sisters star in new Super Mario TV ad
Actress sisters Penelope and Monica Cruz star in the Nintendo TV campaign for the new 'Super Mario' game, which launches later this month.
Matalan swimwear campaign escapes action from watchdog
by John Reynolds,
15 August 2012, 09:14AM
Matalan swimwear campaign escapes action from watchdog
Matalan has escaped censure from the advertising watchdog despite complaints that a swimwear campaign was inappropriate for children's eyes.
C4 hires TH_NK to create multiplatform entertainment experience
by Sarah Shearman,
15 August 2012, 11:17AM
C4 hires TH_NK to create multiplatform entertainment experience
Channel 4 has appointed TH_NK digital to create a multi-platform content experience for a major new drama series, 'Utopia'.
Latest Work
California State Lottery 'Strike It Rich!' by David & Goliath
13 August 2012, 09:38AM
California State Lottery 'Strike It Rich!' by David & Goliath
For the launch of the California State Lottery Strike It Rich! Scratchers game, David & Goliath has created a fully integrated US campaign featuring characters that illustrate what it would be like to strike it rich in an instant.
P&G 'biggest fan' by Wieden & Kennedy Portland
10 August 2012, 10:34AM
P&G 'biggest fan' by Wieden & Kennedy Portland
In a new campaign, Procter & Gamble celebrates the accomplishments of the US medal winners Jordyn Wieber, Ashton Eaton and Gabby Douglas during the Olympics Games.
Cathedral City 'come home' by Grey London
09 August 2012, 03:10PM
Cathedral City 'come home' by Grey London
Cathedral City has launched a 60-second spot by Grey London celebrating being the "nation's favourite" cheese brand.
McDonald's 'we all make the Games' by Leo Burnett
08 August 2012, 09:24AM
McDonald's 'we all make the Games' by Leo Burnett
McDonald's has launched the next phase of its £10 million campaign to celebrate London 2012.
Also in the News
Facebook tests expanding reach of brand ads in newsfeeds
by Sarah Shearman, 15 August 2012, 10:36AM
P&G to sponsor Paralympic fundraising ball
by Loulla-Mae Eleftheriou-Smith, 15 August 2012, 10:20AM
Q magazine to launch on iPad
by Daniel Farey-Jones, 15 August 2012, 11:35AM
Desmond considers approach for Daily Star Sunday
by John Reynolds, 15 August 2012, 12:21PM
Blogs
Dave Trott PREDATORY GOLD
Dave Trott, 14 August 2012, 9:08AM
Chris Ingram When `Yes’ means `No’
Chris Ingram, 09 August 2012, 3:08PM
Martin Brooks Head in the #workcloud
Martin Brooks, 08 August 2012, 5:08PM
Dave Trott WHAT’S THE ROI ON CREATIVITY?
Dave Trott, 07 August 2012, 7:08AM
Steve Henry FOMO
Steve Henry, 06 August 2012, 10:08AM
Jonathan Akwue Super Saturday Showed Us What’s Great About Britain
Jonathan Akwue, 05 August 2012, 4:08PM
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