Campaign Daily Fix - Government ad framework, Guinness, Gocompare, Campaign Viral Chart, Wonderbra

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News The Government unveils new £520m advertising framework by Sara Kimberley, 16 August 2012, 04:54PM The Coalition Government has kept its target of slashing its advertising budgets by £123 million a year to £130 million, as it finally unveils its £520 million ad framework over four years. Guinness celebrates Arthur's Day in global ad by Loulla-Mae Eleftheriou-Smith, 17 August 2012, 09:38AM Guinness has launched a new global ad campaign for 'Arthur's Day', a day dedicated to its founder Arthur Guinness. Gocompare drafts in Stuart 'Psycho' Pearce to silence brand character by Sara Kimberley, 17 August 2012, 10:55AM Gocompare.com has drafted in Olympic football coach Stuart 'Psycho' Pearce to star in its new ad attempting to silence tenor Gio Compario. Campaign Viral Chart: Adidas lip-sync comes second to Malaysian rice ad by Ben Hall, 17 August 2012, 09:45AM Adidas' comic video showing TeamGB's medal winners lip-synching to Queen earned 166,237 shares this week but has lost out on the chart's top spot to an ad from Malaysian rice regulator and distributor Bernas. Wonderbra hires social media agency by Sarah Shearman, 17 August 2012, 08:55AM Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online. Latest Work TalkTalk 'X Factor idents' by CHI Partners 16 August 2012, 03:55PM CHI has created a new sponsorship campaign for X Factor to announce the launch of TalkTalk TV. Toyota 'real deal' by Saatchi & Saatchi 16 August 2012, 02:35PM Toyota is launching a multi-million pound advertising campaign for its GT86 sports model. Sky Sports 'goal' by Brothers and Sisters 16 August 2012, 10:31AM Sky Sports unveils its new season football campaign focusing on the fans not the players. Plan International 'mass construction' by Leo Burnett 15 August 2012, 04:33PM Leo Burnett London has created a TV ad for the development charity, Plan, which launches on CNN this month. T Also in the News What the Olympics revealed about the shifting sensibilities of British consumers by Nicola Clark, 17 August 2012, 11:00AM PepsiCo and Walkers team up for X Factor sponsorship by Sarah Shearman, 17 August 2012, 10:43AM Sky Sports renews Absolute Radio sponsorship deal ahead of football season by Maisie McCabe, 17 August 2012, 11:35AM TV viewers watch record number of ads in first half of 2012 by Maisie McCabe, 16 August 2012, 09:30AM Blogs Reasons to be cheerful Tara Beard-Knowland, 17 August 2012, 8:08AM PREDATORY GOLD Dave Trott, 14 August 2012, 9:08AM When `Yes’ means `No’ Chris Ingram, 09 August 2012, 3:08PM Head in the #workcloud Martin Brooks, 08 August 2012, 5:08PM WHAT’S THE ROI ON CREATIVITY? Dave Trott, 07 August 2012, 7:08AM FOMO Steve Henry, 06 August 2012, 10:08AM More Blogs Latest Jobs Head of Moving Image Production Competitive, NW London Account Director - ATL/Brand £45-55k + Benefits, Central London Account Manager - Digital, £28k - £30k £28k - £30k, Central London Account Director - Telecoms, up to £48k Up to £48k, Central London Account Manager £22000 - £28000 per annum + Benefits, Leeds More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2012 All rights reserved