| Latest news | |  | | | | | Procter & Gamble, the global FMCG giant and worldwide partner of the International Olympic Committee (IOC), will be raising an extra $20m (£16.01m) for its global youth sports programme as part of its 'Thank You Mum' activity. | | |  | | | | | Google has agreed to pay a record $22.5m (£14.5m) fine from the Federal Trade Commission (FTC) to settle charges that it misled consumers about leaving tracking cookies in the Safari browser. | | |  | | | | | John Lewis' weekly sales have surged on the "feel-good factor" surrounding Team GB's success at London 2012, dispelling fears central London had become a "ghost town". | | |  | | | | | P&G's popular "US winners" ad has raced to silver in this week's chart with 94,968 shares, as the Olympic Games draw to a close. | | |  | | | | | London Mayor Boris Johnson is attempting to increase his political reputation by 'tapping into popular sentiment' as he calls for two hours of school sport every day, say comms chiefs. | | |  | | | | | Metro brings in Immediate Media's Matt Teeman as commercial director and the top UK and Ireland job at Kraft goes to Maurizio Brusadelli, in this week's round-up of people moves across advertising, marketing and media. | | | | | Opinion | |  | | | | | The future looks bright for Google+, particularly if social signals can be shown to have a strong relationship with natural search rankings, writes Kelvin Newman, director of strategy, SiteVisibility. | | |  | | | | | Brand marketers' needs are polarising into two specific areas, writes Gavin Wheeler, chief executive officer, WDMP. | | | | | Intelligence | |  | | | | | What are today's gamers loving, loathing and looking forward to, ask Paul Twite, director UK & Ireland, Toluna, and Mark Lenel, founding director, Arkenford. | | |  | | | | | With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat? | | | | | | | Latest jobs | | | | | |  | | |
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