Tuesday 14 August 2012

Campaign Daily Fix - Vodafone, B&Q, Sainsbury's, Engine, Video - Sir John Hegarty, Churchill, BetVictor, Reckitt Benckiser

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Latest News
Vodafone kicks off UK digital roster review
by Sarah Shearman,
14 August 2012, 11:42AM
Vodafone kicks off UK digital roster review
Vodafone UK is calling a review of its digital advertising operations, thought to be worth £10m, which will lead to fewer agencies on its roster.
B&Q to review £33m media planning and buying account
by Mark Banham,
14 August 2012, 12:01PM
B&Q to review £33m media planning and buying account
Home improvement retailer B&Q is to review its £33m media planning and buying account currently split between ZenithOptimedia and MEC.
Sainsbury's brings in Beckham for 'extraordinary' Paralympic push
by Matthew Chapman,
14 August 2012, 11:26AM
Sainsbury's brings in Beckham for 'extraordinary' Paralympic push
Sainsbury's is launching a 'here's to extraordinary' TV campaign starring David Beckham tomorrow (15 August) that will push its Paralympic Games sponsorship.
Engine chief Scott tips 'strong growth' in 2012
by Maisie McCabe and Sara Kimberley,
14 August 2012, 10:00AM
Engine chief Scott tips 'strong growth' in 2012
Engine chairman and worldwide chief executive Peter Scott expects the group to report "strong growth" across 2012 as a whole, after the owner of WCRS reported a "disappointing 2011."
Video - Sir John Hegarty and D&AD panel on judging a Black Pencil
by Sara Kimberley,
14 August 2012, 12:05PM
Video - Sir John Hegarty and D&AD panel on judging a Black Pencil
To celebrate D&AD's 50th Birthday, a panel of industry stalwarts including Sir John Hegarty, Bob Greenberg and David Droga, reveal what it takes to win a Black Pencil.
Churchill launches first pet insurance ad
by Sarah Shearman,
14 August 2012, 07:00AM
Churchill launches first pet insurance ad
Churchill, the insurance brand, is uniting its nodding dog brand ambassador with fellow canines and actor Martin Clunes in its debut ad for its pet insurance product.
BetVictor brings in comedian Kaye for latest ad campaign
by John Reynolds,
14 August 2012, 11:31AM
BetVictor brings in comedian Kaye for latest ad campaign
BetVictor, the online betting brand chaired by the charismatic Victor Chandler, has unveiled its debut VCCP-created campaign, which is based on the idea that "Nothing should get in your way."
Reckitt Benckiser launches 'breathing' air freshener and children's Strepsils
by Loulla-Mae Eleftheriou-Smith,
14 August 2012, 10:26AM
Reckitt Benckiser launches 'breathing' air freshener and children's Strepsils
Reckitt Benckiser (RB) is launching a new air freshener under its Air Wick brand that claims to "breathe in" odours and "breathe out" fresh air.
Latest Work
Tesco 'back to school' by The Red Brick Road
13 August 2012, 04:30PM
Tesco 'back to school' by The Red Brick Road
Tesco is launching its back to school campaign this week.
California Lottery 'strike it rich!' by David & Goliath
13 August 2012, 09:38AM
California Lottery 'strike it rich!' by David & Goliath
For the launch of the California Lottery 'Strike It Rich! Scratchers' game, David&Goliath has created a fully integrated US campaign featuring characters that illustrate what it would be like to strike it rich in an instant.
P&G 'biggest fan' by Wieden & Kennedy Portland
10 August 2012, 10:34AM
P&G 'biggest fan' by Wieden & Kennedy Portland
In a new campaign, Procter & Gamble celebrates the accomplishments of the US medal winners Jordyn Wieber, Ashton Eaton and Gabby Douglas during the Olympics Games.
Cathedral City 'come home' by Grey London
09 August 2012, 03:10PM
Cathedral City 'come home' by Grey London
Cathedral City has launched a 60-second spot by Grey London celebrating being the "nation's favourite" cheese brand.
McDonald's 'we all make the Games' by Leo Burnett
08 August 2012, 09:24AM
McDonald's 'we all make the Games' by Leo Burnett
McDonald's has launched the next phase of its £10 million campaign to celebrate London 2012.
Also in the News
Big Brother final audience down by a quarter
by Maisie McCabe, 14 August 2012, 11:14AM
ISBA to give views on Global/GMG deal
by Maisie McCabe, 14 August 2012, 09:32AM
Brands snap up Channel 4 Paralympic ad packages
by Nicola Clark, 14 August 2012, 08:30AM
Paddy Power recruits heavyweight marketing duo
by Gemma Charles, 14 August 2012, 08:30AM
Blogs
Dave Trott PREDATORY GOLD
Dave Trott, 14 August 2012, 9:08AM
Chris Ingram When `Yes’ means `No’
Chris Ingram, 09 August 2012, 3:08PM
Martin Brooks Head in the #workcloud
Martin Brooks, 08 August 2012, 5:08PM
Dave Trott WHAT’S THE ROI ON CREATIVITY?
Dave Trott, 07 August 2012, 7:08AM
Steve Henry FOMO
Steve Henry, 06 August 2012, 10:08AM
Jonathan Akwue Super Saturday Showed Us What’s Great About Britain
Jonathan Akwue, 05 August 2012, 4:08PM
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