Friday 17 August 2012

Digital AM - T3, Rise of the digi-kids, Wonderbra, Campaign Viral Chart, Bwin partners Manchester United, Trinity Mirror

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Future's T3 claims 17,682 tablet circulation
Future's T3 claims 17,682 tablet circulation
by Daniel Farey-Jones
17 August 2012, 12:55PM
T3, the Future-owned gadget magazine, has posted an ABC-verified figure of 17,682 copies for its interactive tablet edition circulation, as the popularity of digital editions of magazines continues to take off.
What should older marketers do when their digital whizzkid colleagues upstage them?
What should older marketers do when their digital whizzkid colleagues upstage them?
by Will Harris
17 August 2012, 11:00AM
A young digital native regularly upstages their older marketing boss. Trouble is, the CEO has taken a shine to this digi-kid and believes in everything they suggest, good or otherwise. What should the marketer do? Marketing's Guru Will Harris suggest...
Wonderbra hires social media agency
Wonderbra hires social media agency
by Sarah Shearman
17 August 2012, 08:55AM
Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online.
Campaign Viral Chart: Adidas lip-sync comes second to Malaysian rice ad
Campaign Viral Chart: Adidas lip-sync comes second to Malaysian rice ad
by Ben Hall
17 August 2012, 09:45AM
Adidas' comic video showing TeamGB's medal winners lip-synching to Queen earned 166,237 shares this week but has lost out on the chart's top spot to an ad from Malaysian rice regulator and distributor Bernas.
Bwin sponsors Manchester United for social gaming drive
Bwin sponsors Manchester United for social gaming drive
by Matthew Chapman
17 August 2012, 09:05AM
Bwin has signed up as official online gaming and betting partner of Manchester United in a three-year deal designed to grow its social gaming business.
Trinity Mirror signs up Betway for new fantasy football platform
Trinity Mirror signs up Betway for new fantasy football platform
by Matthew Chapman
17 August 2012, 11:11AM
Online betting company Betway is to sponsor Trinity Mirror's rebranded fantasy football competition in a three-year deal, as it aims to bolster its UK presence.
Also in the news
TalkTalk makes foray into smartphone market with new mobile offering
by Sarah Shearman, 16 August 2012, 01:18PM
Ocado enters social gifting with Wrapp to drive customer acquisition
by Matthew Chapman, 16 August 2012, 01:35PM
CNBC hires Webby as senior vice-president of sales
by Mark Banham, 16 August 2012, 10:49AM
Royal Mail kicks off £11m digital roster overhaul
by Sara Kimberley, 16 August 2012, 08:00AM
From the blogs
Are we tiring of celebrity culture?
Julia Faulks
17 August 2012, 11:56AM
The 10 most useful new social media tools of 2012
Adam Vincenzini
17 August 2012, 11:12AM
Twitter makes sweeping changes to its API - is it control freakery?
Charlotte Henry
17 August 2012, 10:24AM
The exquisite forest
Greg Taylor
17 August 2012, 9:47AM
Obama campaign failing to use the 'social' part of social media in election campaign
@gordonmacmillan
17 August 2012, 9:25AM
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