Campaign Daily Fix - BT, Reed.co.uk, Visa, Time Out and McDonald's

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News BT launches brand campaign to boost Olympic profile by Sarah Shearman, 06 August 2012, 05:50PM BT is launching an ad campaign midway through the London 2012 Olympics to highlight its role in delivering communication services during the Games. Reed.co.uk appoints iCrossing to build brand online by Sarah Shearman, 07 August 2012, 11:40AM Reed.co.uk, the recruitment website, has appointed iCrossing to handle its paid media account and online creative strategy. Visa celebrates Usain Bolt's win by Loulla-Mae Eleftheriou-Smith, 07 August 2012, 09:12AM Visa Europe has turned around a 10-second ad featuring Usain Bolt's 100 metres Olympic win, which took place on Sunday night (5 August) and was watched by 20 million UK viewers, as part of its 'Flow Faster' campaign. Industry View: Will it be plain sailing for free Time Out? by Nick Batten, 07 August 2012, 08:30AM As London listings magazine Time Out prepares to go free and ramp up its distribution after 44-years as a paid-for title, Media Week spoke to media buyers to gauge their reactions to the strategy. McDonald's responsive Olympic campaign airs with fans' footage by Loulla-Mae Eleftheriou-Smith, 07 August 2012, 12:58PM McDonald's has shifted into the next phase of its £10m Olympics campaign, airing pictures and footage straight from fans during the events, which are used as the creative for its 'We're All Making The Games' campaign. Promotion: Campaign Media Awards In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference. Entry deadline: Thursday 9th August www.campaignmediaawards.com Latest Work Orange 'The Sweeney' by Fallon 02 August 2012, 09:08AM The latest Orange Gold Spot airs in cinemas on Friday, tying in with the film The Sweeney. Ray Winstone and Ben Drew, who star in the movie, appear in the spot together. The Times 'the paper of records' by CHI & Partners 01 August 2012, 04:45PM The Times has launched a digital out-of-home campaign by CHI & Partners targeting London commuters with a preview of the next day's headlines. Southern Comfort 'whatever's comfortable' by Wieden & Kennedy New York 01 August 2012, 04:21PM Wieden & Kennedy New York has created its first work for Southern Comfort since becoming its new global agency of record. Slim Jim 'paddle boat' by Venables Bell & Partners 01 August 2012, 11:21AM The Slim Jim meat snacks brand in the US has launched a TV campaign by Venables Bell & Partners. Also in the News Publicis denies holding talks with Interpublic by Daniel Farey-Jones, 06 August 2012, 09:18AM LG Electronics takes Facebook newsfeed into 3D by Matthew Chapman, 06 August 2012, 08:45AM Dentsu profits recover from tsunami by Daniel Farey-Jones, 06 August 2012, 12:22PM Daily Diary - Olympic Sorrell 06 August 2012, 12:34PM Thomas Cook launches virtual Facebook game by Nick Batten, 06 August 2012, 12:07PM Blogs WHAT’S THE ROI ON CREATIVITY? Dave Trott, 07 August 2012, 7:08AM FOMO Steve Henry, 06 August 2012, 10:08AM Super Saturday Showed Us What’s Great About Britain Jonathan Akwue, 05 August 2012, 4:08PM The outlook for Outlook Tara Beard-Knowland, 02 August 2012, 4:08PM Where was the shooting on the BBC? Jeremy Lee, 31 July 2012, 12:07PM CHANGE THE QUOTE TO FIT Dave Trott, 31 July 2012, 8:07AM More Blogs Latest Jobs Head of Moving Image Production Competitive, NW London Account Director - London Agency, Integrated / Promotional / FMCG £43k - £55k dependent on experience, plus benefits, Central London Account Director £45000 - £50000 per annum, London Account Manager - direct & digital marketing - iconic brand - London up to c.32k- dep on exp, London Senior Account Manager £26000 to £36000 per annum, Leeds More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2012 All rights reserved