Thursday, 30 August 2012

Data & Direct Bulletin from Brand Republic - Rapier, Man City, Kraft, Morrisons, Cadbury

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CHI and Stead to relaunch Rapier
CHI and Stead to relaunch Rapier
by Sara Kimberley
30 August 2012, 09:30AM
Rapier, the independent shop that went into administration this week, is set to be reborn under the ownership of a new company called Rapier Communications jointly owned by the chief executive, Jonathan Stead, and CHI & Partners Holdings.
Consumers prefer email for sharing details with brands, research shows
Consumers prefer email for sharing details with brands, research shows
by Sarah Shearman
30 August 2012, 01:00PM
Younger consumers are more open to sharing their personal information with brands on social media, but the majority of consumers prefer to do so via email, according to research from Experian Marketing Services.
Man City launches kids' website City Kicks with John Brown
Man City launches kids' website City Kicks with John Brown
by Daniel Farey-Jones
29 August 2012, 09:21AM
Barclays Premier League Champions Manchester City have launched a website aimed at targeting young football fans as part of a new kids' membership scheme called City Kicks.
CREATIVE STRATEGY: Amtrak fearlessly courts the LGBT community
CREATIVE STRATEGY: Amtrak fearlessly courts the LGBT community
by Simon S Kershaw
30 August 2012, 01:25PM
If you weren't already familiar with the potential power of sponsorship and aligning your brand with particular communities, then the 2012 London Olympic Games will certainly have opened your eyes.
Kraft Foods appoints Arc London to Mikado brief
Kraft Foods appoints Arc London to Mikado brief
by Nick Batten
24 August 2012, 12:27PM
Kraft Foods has appointed Arc London to handle strategic shopper marketing plan for its Mikado biscuit range.
Fancy printing your own pair of Nikes?
Fancy printing your own pair of Nikes?
by
30 August 2012, 08:00AM
The rise of 3D printing could have huge repercussions for brands, Nick Constantinou says.
Morrisons falls victim to Facebook voucher give-away scam
Morrisons falls victim to Facebook voucher give-away scam
by Matthew Chapman
24 August 2012, 01:33PM
Morrisons is warning Facebook users against a scam purportedly offering a free £250 gift voucher, which it believes is a data mining operation.
Cadbury's Olympic sponsorship leads to 2.5m social media fans
Cadbury's Olympic sponsorship leads to 2.5m social media fans
by Sarah Shearman
27 August 2012, 08:00AM
Cadbury is planning to mirror its social media Olympic activity with a similar push supporting the Paralympics, after claiming its Olympic sponsorship has won it millions of new social fans.
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