Wednesday, 8 August 2012

Breaking news from Brand Republic - Kraft, Cancer Research, Brothers Cider, H&M, Flora

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Latest news
Kraft appoints 19-year veteran to head up UK and Ireland business
Kraft appoints 19-year veteran to head up UK and Ireland business
by John Reynolds
07 August 2012, 06:24PM
Kraft has appointed internal candidate Maurizio Brusadelli to the top job in the UK and Ireland, replacing Nick Bunker who is leaving to head up United Biscuits' new snacks business.
Cancer Research UK gets a brand refresh
Cancer Research UK gets a brand refresh
by Loulla-Mae Eleftheriou-Smith
08 August 2012, 12:01AM
Cancer Research UK is ramping up its marketing efforts this September with an overhaul of its logo and marketing materials for the first time in a decade, as the charity moves to better engage with consumers and boost donations.
Brothers Cider judged to have run unfair competition
Brothers Cider judged to have run unfair competition
by Matthew Chapman
08 August 2012, 08:00AM
Brothers Cider has been banned from repeating a competition giving away festival tickets and £1,000 prizes after the advertising watchdog judged it to have been run unfairly.
H&M swimwear campaign escapes ban despite flurry of complaints
H&M swimwear campaign escapes ban despite flurry of complaints
by John Reynolds
08 August 2012, 09:07AM
H&M has escaped an advertising ban despite a flurry of complaints over an outdoor campaign featuring swimwear models.
BP and EDF targeted by spoof newspaper
BP and EDF targeted by spoof newspaper
by Loulla-Mae Eleftheriou-Smith
08 August 2012, 08:45AM
Olympic sponsors BP and EDF have been targeted by a spoof newspaper distributed in East London that was produced by an alliance of pressure groups to highlight alleged social and environmental failings of six commercial partners of the Games.
ASA gives thumbs up to Vernon Kay ad for Flora
ASA gives thumbs up to Vernon Kay ad for Flora
by Loulla-Mae Eleftheriou-Smith
08 August 2012, 09:21AM
Unilever has escaped a ticking off by the advertising watchdog after it ruled that a TV ad for the company's Flora brand featuring presenter Vernon Kay and his mum did not breach advertising rules over health claims.
Scottish Premier League in YouTube content deal
Scottish Premier League in YouTube content deal
by Sarah Shearman
08 August 2012, 08:42AM
YouTube has struck a content deal with the Scottish Premier League (SPL) to bring match highlights and exclusive content to the video-sharing site and expand the global footprint of the league.
Littlewoods dresses up Coleen Rooney to celebrate 80 years of catalogues
Littlewoods dresses up Coleen Rooney to celebrate 80 years of catalogues
by Matthew Chapman
07 August 2012, 03:31PM
Littlewoods has recreated its most "iconic" catalogue covers from the past eight decades with a photo shoot starring brand ambassador Coleen Rooney, as a celebration of its 80th birthday.
Opinion
Think BR: RFPs are no substitute for proactive new business
Think BR: RFPs are no substitute for proactive new business
by Anthony Cooper
08 August 2012, 08:30AM
There are more proactive approaches to winning new business than just relying on the ubiquitous request for proposal (RFP), writes Anthony Cooper, managing director, Pearlfinders.
Think BR: Charity is changing
Think BR: Charity is changing
by Zoe Osmond
08 August 2012, 08:30AM
Charity is no longer just a world of sponsored runs and chuggers, writes Zoe Osmond, chief executive, Nabs.
Intelligence
Pushing gamers' buttons
Pushing gamers' buttons
by Paul Twite and Mark Lenel
08 August 2012, 08:30AM
What are today's gamers loving, loathing and looking forward to, ask Paul Twite, director UK & Ireland, Toluna, and Mark Lenel, founding director, Arkenford.
Why PRs are gatecrashing the marketing party
Why PRs are gatecrashing the marketing party
by Suzy Bashford
03 August 2012, 11:00AM
With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?
Also in the news
Tesco trials 'virtual fridges' at Gatwick Airport
by Matthew Chapman, 07 August 2012, 12:01AM
Adidas targeted with giant 'exploitation' projection at Olympic Park
by Matthew Chapman, 06 August 2012, 05:11PM
Visa celebrates Usain Bolt's win
by Loulla-Mae Eleftheriou-Smith, 07 August 2012, 09:12AM
Wonga's game show deal challenged by Twitter protests
by Maisie McCabe, 07 August 2012, 09:35AM
Global Radio continues stand-off on digital radio
by Maisie McCabe, 07 August 2012, 11:20AM
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