Friday, 24 August 2012

Breaking news from Brand Republic - Elisabeth Murdoch, News Corp, Lynx, TBWA UK, King of Shaves

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Latest news
Elisabeth Murdoch marks herself out from the family
Elisabeth Murdoch marks herself out from the family
by Maisie McCabe
24 August 2012, 08:55AM
Elisabeth Murdoch, chairman of production company Shine, used the MacTaggart lecture at the Edinburgh TV festival to distance herself from her brother James, stress the importance of having media "values" and publicly support the licence fee.
News Corp parts ways with chief digital officer Jonathan Miller
News Corp parts ways with chief digital officer Jonathan Miller
by Matthew Chapman
24 August 2012, 08:30AM
News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business.
Unilever celebrates 'one millionth Lynx Effect'
Unilever celebrates 'one millionth Lynx Effect'
by Loulla-Mae Eleftheriou-Smith
24 August 2012, 09:15AM
Lynx has launched a commemorative video that features more than 30 references to its famous ads, to celebrate reaching a million fans on Facebook.
TBWA UK appoints Peter Souter as Robert Harwood-Matthews leaves
TBWA UK appoints Peter Souter as Robert Harwood-Matthews leaves
by Sara Kimberley
23 August 2012, 05:00PM
TBWA UK has appointed the comedy writer and former adman Peter Souter as its chairman and chief creative officer, as its group president, Robert Harwood-Matthews, moves to TBWA\Chiat\Day in New York.
Who are the bidders for London's local TV licence?
Who are the bidders for London's local TV licence?
by Maisie McCabe
23 August 2012, 04:45PM
Details of the five bids for London's local TV franchise show the likes of the Evening Standard, Time Out, former Channel 4 chairman Luke Johnson, Trinity Mirror and former Channel 5 sales director Mark White playing roles as backers or partners.
King of Shaves takes to extreme sport sponsorships
King of Shaves takes to extreme sport sponsorships
by Loulla-Mae Eleftheriou-Smith
24 August 2012, 09:50AM
King of Shaves, the male grooming brand and direct competitor to Gillette, aims to increase its brand awareness by sponsoring the Welsh sailing team for this year's Extreme Sailing Series.
Trading places: this week's people moves
Trading places: this week's people moves
by Daniel Farey-Jones
24 August 2012, 08:00AM
E.ON marketing director Jeremy Davies moves on while Maxus UK chief executive Lindsay Pattison moves up in this week's round-up of people moves across advertising, marketing and media.
Opinion
Think BR: How brands can learn from the London 2012 Games Makers
Think BR: How brands can learn from the London 2012 Games Makers
by Nick Leonard
24 August 2012, 08:30AM
Sometimes nothing works better than a real conversation with a representative of your brand, writes Nick Leonard, ideation director, UM London.
Katherine Levy: Print circulations are down, yet hope springs eternal
Katherine Levy: Print circulations are down, yet hope springs eternal
by Katherine Levy
23 August 2012, 08:00AM
The latest set of consumer magazine results from the Audit Bureau of Circulations may make for depressing reading.
Intelligence
A social Olympics? You'd better believe it
A social Olympics? You'd better believe it
by Will Youngman
24 August 2012, 08:30AM
In the third of a four-part series investigating how the nation has engaged with the Olympics, Will Youngman of GfK's Digital Market Intelligence team asks whether the Games succeeded in being a social Olympics.
Do clients need digital shop rosters?
Do clients need digital shop rosters?
by
23 August 2012, 08:00AM
Are the days of specialist agencies numbered as brands reconsider arrangements, John Tylee asks.
Also in the news
Louis Vuitton launches global ad contest
by Anne Cassidy, 23 August 2012, 08:00AM
Lidl kicks off £18m creative and media review
by Anne Cassidy, 23 August 2012, 08:00AM
Digital gaining on newspapers faster than thought
by Daniel Farey-Jones, 23 August 2012, 09:35AM
The Media Shop goes into administration
by Katherine Levy, 23 August 2012, 10:40AM
FirstGroup calls £7m West Coast Mainline ad pitch
by Jeremy Lee, 23 August 2012, 08:00AM
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