Monday 13 August 2012

Breaking news from Brand Republic - Olympic marketing lessons, Adidas, Pele on Rio 2016 and World Cup, Samsung, Dove, Google

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Latest news
Top 10 marketing lessons from the Olympic Games
Top 10 marketing lessons from the Olympic Games
by Nicola Clark
10 August 2012, 04:48PM
In the wake of 17 days of British and global sporting achievement, Nicola Clark highlights top 10 marketing lessons from London's historic Games.
Team GB stars unwind after London 2012 success in Adidas video
Team GB stars unwind after London 2012 success in Adidas video
by John Reynolds
13 August 2012, 09:32AM
Adidas has rounded off its sponsorship of the London 2012 Olympics with a two-and-a-half minute video featuring several of its high-profile Team GB athletes, including Jessica Ennis, Sir Chris Hoy, Victoria Pendleton and Louis Smith, lip-synching to ...
Pelé talks about Brazilian opportunities ahead of Rio 2016
Pelé talks about Brazilian opportunities ahead of Rio 2016
by Daniel Farey-Jones
13 August 2012, 09:55AM
As the sporting world's attention switches from London to Rio de Janiero for the next four years the world's most famous Brazilian, Pelé, talks about the opportunities for his country, sponsors and himself.
Bitter court case reveals how Samsung tablet revenue lags behind iPad
Bitter court case reveals how Samsung tablet revenue lags behind iPad
by Matthew Chapman
10 August 2012, 01:02PM
Apple's iPad sales generate 30 times more revenue than Samsung's tablets, according to previously unreleased marketing and sales figures revealed during the legal wrangle between the arch rivals.
Dove overhauls body range backed by £1.5m marketing push
Dove overhauls body range backed by £1.5m marketing push
by Loulla-Mae Eleftheriou-Smith
13 August 2012, 09:00AM
Unilever-owned skincare brand Dove has overhauled the packaging for its Dove Body range, as it looks to "simplify" and "streamline" the brand for consumers, backed by a £1.5m marketing push.
Google to cut 4,000 Motorola staff and close global offices
Google to cut 4,000 Motorola staff and close global offices
by Matthew Chapman
13 August 2012, 09:25AM
Google has told staff at Motorola Mobility, the phone manufacturer it acquired in May, that it will cut 4,000 jobs and close a third of its 94 offices, according to reports.
VIDEO: Pele strikes global partnership with MediaCom
VIDEO: Pele strikes global partnership with MediaCom
by Daniel Farey-Jones
10 August 2012, 02:05PM
MediaCom has unveiled a four-year global partnership with Pele that will span the 2014 World Cup and the 2016 Olympics in Brazil, through Legends 10, the legendary footballer's exclusive global agent.
Cancer Research UK appoints Mother to Race For Life account
Cancer Research UK appoints Mother to Race For Life account
by Loulla-Mae Eleftheriou-Smith
13 August 2012, 08:40AM
Cancer Research UK has appointed Mother to lead its Race For Life account, following a competitive pitch.
MEC appoints Addiction's Laura Scott as social director
MEC appoints Addiction's Laura Scott as social director
by Maisie McCabe
13 August 2012, 09:00AM
MEC's international arm, MEC Global Solutions, has appointed Laura Scott, head of digital strategy at ad agency Addiction, as social director, replacing Michelle Lyons.
Opinion
Think BR: Rhianna and Nivea - good association gone bad
Think BR: Rhianna and Nivea - good association gone bad
by Denzil Thomas
13 August 2012, 08:30AM
It can be surprising how far perceptions about certain celebrities differ from the measurable facts, writes Denzil Thomas, business director, Billington Cartmell Music.
Think BR: Digital posters and engaging possibilities
Think BR: Digital posters and engaging possibilities
by Stephen Gale
13 August 2012, 08:00AM
Digital technology is once again breaking down barriers, writes Stephen Gale, sales director, ECNlive
Intelligence
Rich media mobile advertising performs
Rich media mobile advertising performs
by Mark Slade
13 August 2012, 08:00AM
Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising.
Pushing gamers' buttons
Pushing gamers' buttons
by Paul Twite and Mark Lenel
08 August 2012, 08:30AM
What are today's gamers loving, loathing and looking forward to, ask Paul Twite, director UK & Ireland, Toluna, and Mark Lenel, founding director, Arkenford.
Also in the news
VIDEO: Marketing tours Coke's Beatbox venue at the Olympic Park
by Loulla-Mae Eleftheriou-Smith, 10 August 2012, 11:17AM
Guardian Media Group drops from profit to £76m loss
by Maisie McCabe, 10 August 2012, 12:14PM
Getmemedia appoints former Emap chief Gary Hughes as chairman
by Maisie McCabe, 10 August 2012, 10:35AM
Latest Blog Entries
In marketing forget green, think red.
Chris Arnold, 13 August 2012
Apple's core marketing strategy is free partnerships
Chris J Reed, 13 August 2012
Career change fear?
Rachel Brushfield, 12 August 2012
Don't tweet - chirp
Greg Taylor, 10 August 2012
When `Yes' means `No'
Chris Ingram, 09 August 2012
Olympics 2012: Engaging New Media
Louise Brice, 09 August 2012
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