Wednesday 29 August 2012

The Wall > Twitter hashtags are the new political slogans

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list
part of Brand Republic
Digital PM The Wall
Twitter hashtags are the new political slogans
29 August 2012, 2:40PM

Four years is a long time in politics and it is even longer in social media. As the Republican National Congress gets underway there have already been more Tweets about this week’s gathering than during the entire week of the 2008 Republican convention.

Can we police the Twitter trolls? From One Direction to Tom Daley
29 August 2012, 1:06PM

Zayn Malik"The reason I don't tweet as much as I used to, is because I'm sick of all the useless opinions and hate that I get daily goodbye twitter - : )." “The reason I don’t tweet as much as I used to, is because I’m sick of all the useless opinions and hate that I get daily goodbye twitter – : ).”

What do consumers user different social sites for? [infographic]
29 August 2012, 12:30PM

Interesting social media research from media Universal McCann London, part of its Wave 6 report, that highlights what consumers are using various social media sites for.

The research makes the point that it is important for brands to understand that consumers use a huge range of social media platforms, and that each one fulfils a very specific need.

Facebook and CNN team up to follow the Election 2012 conversation
29 August 2012, 9:44AM

With the conventions well underway, and the respective party's tickets officially confirmed, media brands are building up their social insights, and trying to follow the online conversation about the US election.

Has the shine websites worn off of daily deals websites?
29 August 2012, 8:34AM

The latest dip in the Groupon rollercoaster suggests that the shine of the daily deals market may well and truly have worn off, for investors at least. Last week its share price was at a new low, down 70% from its IPO price and they have continued to fall even further since. Last night they were down to just $4.37 a long way from its $20 IPO price.

Costa to launch new Facebook app to make buying coffee easier
28 August 2012, 2:44PM

Costa Coffe are finally catching up with the social media game, it seems. After a four year absence from Twitter, in which rival Starbucks grew their online reach significantly, they are back Tweeting on the @CostaCoffee account.

Leveson is this year's most tweeted topic among UK journalists
28 August 2012, 12:21PM

It might not come as surprise to many considering the volume of tweets we have sen around this subject, but the Portland NewsTweet Index has today confirmed that the Leveson Inquiry dominated journalists conversations in the Twittersphere this year.

Odeon complaint generates over 120k Likes and 10k comments in 4 days
28 August 2012, 8:59AM

A wall post complaining about the cost and quality of an Odeon cinema experience that appeared on the official Odeon Facebook Page on Friday has generated an astonishing 122,468 Likes and 10,408 comments. To make matters worse, the complaint has come on the UK summer bank holiday when the Odeon’s social media team appear to have been “on holiday” and have not responded to the complaint.

Obama has millions of fake Twitter followers, says report
24 August 2012, 3:15PM

Barack Obama: could as many as 70% of his 18 million Twitter followers be fake?Fake Twitter followers is a topic that will just not go away. There was the recent report about Louise Mensch gaining 40,000 'fake Twitter followers' overnight and former Conservative parliamentary candidate Mark Clarke before that.

Twitter takes over the screen in Current TV's presidential election coverage
24 August 2012, 2:23PM

Current TV is planning to turn half its screen over to TwitterWe’ve read so much about how the US 2012 Presidential election is going to be the Twitter election, as both sides ramp up their use of social media although still fail to engage as I wrote recently, and it has been interesting to watch it emerge and work its way deeper into the heart of mainstream media.



BR Insight
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
Marketers are missing out on revenue as cash falls through the cracks be...
Presenting With Impact: Unlock Your Full Business Value (Webcast)
Many people dread the idea of presenting and as we are increasingly aske...
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)
The rapid growth of online behavioural targeting and powerful mobile dev...
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
As an event organiser, your customer database is the most important tool...
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
Today's digital landscape is littered with an array of touchpoints and d...
Brand Management: What's the bottom line? (Expert Reports)
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
Manage my bulletins Unsubscribe from bulletin
© Haymarket 1957 - 2010 All rights reserved
Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK
News Jobs Blogs & Forums Tenders

No comments:

Post a Comment