The Wall > Ryanair passenger wins support of 357,000 Facebook users after €300 charges

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Does new look Kred have any clout? 21 August 2012, 1:58PM Tweet Kred is a social scoring tool, that monitors how effectively people reach out to their followers on social media. It is similar to Klout and Peer Index, although the latter takes into account more of users social accounts. Ryanair passenger wins support of 357,000 Facebook users after €300 charges 21 August 2012, 12:02PM Tweet Ryanair is a brand that barely exists in social media, but it is an airline that is possibly one of the most talked about. Certainly in the UK and Ireland. The story of a a woman who was charged €300 by Ryanair for printing six boarding passes, and won the support of more than 357,000 Facebook users after she posted on the airline’s page in just five days, is a prime example of that. Bingo could ruin Facebook so why is it gambling with its users? 21 August 2012, 9:48AM Tweet Facebook’s recent announcement that it is to bring online gaming into its offering represents a merging of worlds that will trouble the sensibilities of some. From now on, the world of Facebook will forever be disturbed by notifications of friends’ successes on the slots and bingo. It is the beginning of a revolution that could easily push large numbers away. Comments on Guardian articles are the domain of trolls who don't bother reading past the sub-headline 21 August 2012, 8:16AM Tweet Award-winning writer Patrick Ness, author of children’s books ‘Chaos Walking’ and ‘A Monster Calls’, has questioned the value of instant feedback on social media and blogs and said it has created a culture of self-censorship that threatens to stifle future literary works. How McDonald's created a social media success with questions campaign 20 August 2012, 1:06PM Tweet Earlier this year McDonald’s got something of a social media trashing with its US #McDStories campaign. You could have seen that one coming. The fast food giant is an easy target and Twitter was given free rein to use the burger chain as a punch bag, bug it wasn’t scared away. Appvertising: the future of (efficient and effective) advertising 20 August 2012, 12:02PM Tweet Whenever Silicon Valley companies are sold for around the billion dollar mark, you kinda need to take some time to reflect *why*. Generally it’s not the case that their valuations are driven by their balance sheets or profitability, more their driven by their vision and their market leading position in their specific niche. Whilst most chat recently has been around Facebook’s IPO, Buddy Media’s $800+ million sale to SalesForce.com has been widely overlooked for its significance – significance of its deal size significance of where it suggests the clever guys at Salesforce / Buddy Media (and its backers, including WPP) think the future (or at least a large part) of advertising lies, which seems to be *social media management apps* (SMM). WildFire’s recent sale to Google for $250+ million also backs up the significance of the SMM space. Facebook mixes business with pleasure with new ad model 20 August 2012, 11:48AM Tweet Ever been in a situation when you thought you were having a friendly chat, and then it turned out someone was trying to sell you something? Not a company you'd want to do business with. A day in the life of Twitter [Infographic] 20 August 2012, 10:36AM Tweet Great infographic here from Diffbot breaking down all that is being shared on Twitter after it took a look at 750,000 tweets. For instance as many as 36% of tweets include an image and only 16% an article — thought that would be higher. What a Facebook 'Want' button would be worth to brands 20 August 2012, 10:06AM Tweet Last month there were reports that Facebook could be considering rolling out a ‘Want’ button, which could have significant implications for brands and businesses using the social network. The ‘Want’ button would be the first step on the road to introducing social commerce within Facebook and would be a welcome addition to the humble ‘Like’ button”. What Team GB's Tom Daley, Gemma Gibbons and Paul Drinkhall can teach us about the first social media Games 17 August 2012, 2:16PM Tweet London 2012 has been widely described as 'the first social media Games' and the way in which Team GB athletes used Twitter to connect directly with their fans and increase their marketability was almost as interesting as the battles for Gold, Silver and Bronze medals. 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