Tuesday 21 August 2012

Campaign Daily Fix - O2, IPA, Heinz, Daily Diary, Rekorderlig, Campaign Media Awards

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Latest News
O2 rolls out Priority Sports campaign
by Sarah Shearman,
21 August 2012, 08:45AM
O2 rolls out Priority Sports campaign
O2 has rolled out an ad campaign to support the launch of its Priority Sports loyalty programme, powered by Nike.
IPA raises concerns over Global/GMG merger
by Maisie McCabe,
21 August 2012, 10:31AM
IPA raises concerns over Global/GMG merger
Global Radio's takeover of GMG Radio could result in "unacceptable market dominance in a number of important regions", according to the Institute of Practitioners in Advertising (IPA).
Heinz offers users the chance to get name engraved on bean
by John Reynolds,
21 August 2012, 11:44AM
Heinz offers users the chance to get name engraved on bean
Heinz is to unveil a new sauce, backed by significant marketing support, and is also launching a social media campaign, created by We Are Social, offering the chance for users to have their names engraved on a commemorative dried bean.
Daily Diary - A job you can't refuse
21 August 2012, 12:38PM
Daily Diary - A job you can't refuse
Anyone who has accepted a job at experiential agency iDExperiential might want to think again after receiving its welcome video.
Rekorderlig cider creates Swedish school campaign
by Nick Batten,
21 August 2012, 12:54PM
Rekorderlig cider creates Swedish school campaign
Apartment A has developed a new ad campaign for Rekorderlig, the Swedish cider brand, showing people attending a school that teaches them how to be Swedish.
Campaign Media Awards 2012 extends entry deadline
by Katherine Levy,
21 August 2012, 12:21PM
Campaign Media Awards 2012 extends entry deadline
The deadline for this year's Campaign Media Awards has been extended to Friday 31 August.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Friday 31st August
www.campaignmediaawards.com


Latest Work
Acer 'cupcakes' by Mother
21 August 2012, 12:18PM
Acer 'cupcakes' by Mother
Kiefer Sutherland stars in a new campaign for Acer's Aspire S5 Ultrbook by Mother in a pastiche of his character Jack Bauer in the cult TV series 24.
Network Rail 'level crossings' by M&C Saatchi
17 August 2012, 10:00AM
Network Rail 'level crossings' by M&C Saatchi
Professor Green is leading a Network Rail safety campaign aimed at young adults who risk their lives by listening to music through headphones at level crossings.
Guinness 'paint the town black' by Saatchi & Saatchi
17 August 2012, 09:41AM
Guinness 'paint the town black' by Saatchi & Saatchi
Guinness has launched a global ad to mark the brand's annual Arthur's Day celebrations.
Subaru 'moral support' by Carmichael Lynch
16 August 2012, 04:50PM
Subaru 'moral support' by Carmichael Lynch
Subaru in the US aims to demonstrate the benefits of having support in an ad campaign for the car-maker's 2013 Impreza and Forester models.
Surfers Against Sewage 'Protect Our Waves' by M&C Saatchi
16 August 2012, 04:26PM
Surfers Against Sewage 'Protect Our Waves' by M&C Saatchi
The British environmental charity Surfers Against Sewage has unveiled a new initiative called "Protect Our Waves" that calls for legislation to better recognise and protect UK surfing waves and beaches.
Also in the News
Channel 4 to sponsor Sport's Paralympics content
by Nick Batten, 21 August 2012, 10:45AM
Everything Everywhere to create new brand alongside Orange and T-Mobile
by Sarah Shearman and Matthew Chapman, 21 August 2012, 10:15AM
Johnston Press print revenue fall dwarfs digital rise
by Daniel Farey-Jones, 21 August 2012, 09:56AM
C4 Paralympic ad slots attract big advertisers
by Maisie McCabe, 21 August 2012, 08:30AM
Blogs
Dave Trott A LESSON IN PROCEDURE
Dave Trott, 21 August 2012, 8:08AM
Steve Henry Crying in the chapel
Steve Henry, 20 August 2012, 7:08AM
Tara Beard-Knowland Reasons to be cheerful
Tara Beard-Knowland, 17 August 2012, 8:08AM
Dave Trott PREDATORY GOLD
Dave Trott, 14 August 2012, 9:08AM
Chris Ingram When `Yes’ means `No’
Chris Ingram, 09 August 2012, 3:08PM
Martin Brooks Head in the #workcloud
Martin Brooks, 08 August 2012, 5:08PM
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