Tuesday, 7 August 2012

Breaking news from Brand Republic - Tesco, Wonga, Time Out, adidas, BT

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Latest news
Tesco trials 'virtual fridges' at Gatwick Airport
Tesco trials 'virtual fridges' at Gatwick Airport
by Matthew Chapman
07 August 2012, 12:01AM
Tesco is trialling "virtual fridges" in Gatwick Airport that allow travellers to order essentials to be delivered to their home for when they return from holiday.
Wonga's Cowell game show sponsorship challenged by Twitter protests
Wonga's Cowell game show sponsorship challenged by Twitter protests
by Maisie McCabe
07 August 2012, 09:35AM
Ant and Dec, Simon Cowell and ITV have become the target of a Twitter campaign led by a Labour MP after the TV channel signed a deal for the new series of 'Red or Black?' to be sponsored by controversial lender Wonga.com.
Industry View: Will it be plain sailing for free Time Out?
Industry View: Will it be plain sailing for free Time Out?
by Nick Batten
07 August 2012, 08:30AM
As London listings magazine Time Out prepares to go free and ramp up its distribution after 44-years as a paid-for title, Media Week spoke to media buyers to gauge their reactions to the strategy.
Adidas targeted with giant 'exploitation' projection at Olympic Park
Adidas targeted with giant 'exploitation' projection at Olympic Park
by Matthew Chapman
06 August 2012, 05:11PM
Olympic sponsor Adidas has been ambushed by a giant projection on a tower block overlooking the Olympic Park, that linked the brand with exploitation.
Retail sector limps along with 'lacklustre' Olympic effect
Retail sector limps along with 'lacklustre' Olympic effect
by Matthew Chapman
07 August 2012, 09:50AM
Retail failed to receive a pre-Olympics boost in July and the "lacklustre" performance is expected to continue through London 2012, according to the BRC-KPMG retail sales monitor.
BT launches brand campaign to boost Olympic profile
BT launches brand campaign to boost Olympic profile
by Sarah Shearman
06 August 2012, 05:50PM
BT is launching an ad campaign midway through the London 2012 Olympics to highlight its role in delivering communication services during the Games.
Visa celebrates Usain Bolt's win
Visa celebrates Usain Bolt's win
by Loulla-Mae Eleftheriou-Smith
07 August 2012, 09:12AM
Visa Europe has turned around a 10-second ad featuring Usain Bolt's 100 metres Olympic win, which took place on Sunday night (5 August), as part of its 'Flow Faster' campaign.
Danone UK brings in Burson-Marsteller to launch Oykos yogurt
Danone UK brings in Burson-Marsteller to launch Oykos yogurt
by PRWeek reporters
06 August 2012, 05:40PM
Burson-Marsteller has been called in to manage media relations and social media for new yogurt brand Oykos.
Opinion
Think BR: Digital marketing strategy and the meme
Think BR: Digital marketing strategy and the meme
by Letitia Becher
07 August 2012, 08:30AM
Internet memes are topical, influential and manifest in many forms, writes Letitia Becher, social media writer, Zone.
Think BR: Effective co-creation
Think BR: Effective co-creation
by Matthew Gidley
07 August 2012, 08:30AM
Roll up your sleeves, consumers; you're part of the new marketing mix, writes Matthew Gidley, director of insight and strategy, Momentum UK.
Intelligence
Why PRs are gatecrashing the marketing party
Why PRs are gatecrashing the marketing party
by Suzy Bashford
03 August 2012, 11:00AM
With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?
Is ITV now delivering online?
Is ITV now delivering online?
by
02 August 2012, 07:30AM
Has the broadcaster got its digital media act together, Alasdair Reid asks.
Also in the news
Jessica Ennis tipped for sponsorship frenzy
by John Reynolds, 06 August 2012, 09:19AM
Publicis denies holding talks with Interpublic
by Daniel Farey-Jones, 06 August 2012, 09:18AM
LG Electronics takes Facebook newsfeed into 3D
by Matthew Chapman, 06 August 2012, 08:45AM
Wonga.com to sponsor Red or Black? game show
by Maisie McCabe, 06 August 2012, 11:40AM
Amazon ebook sales overtake printed books in UK
by Sarah Shearman, 06 August 2012, 09:38AM
Tesco Bank launches mortgages with Clubcard points
by Matthew Chapman, 06 August 2012, 09:15AM
Latest Blog Entries
WHAT'S THE ROI ON CREATIVITY?
Dave Trott, 07 August 2012
Who Can Answer The Jessica Ennis Question?
Unofficial Partner, 06 August 2012
FOMO
Steve Henry, 06 August 2012
Fun with electricity
Greg Taylor, 06 August 2012
Super Saturday Showed Us What's Great About Britain
Jonathan Akwue, 05 August 2012
One Screen Or Two?
David Brennan, 04 August 2012
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