The Wall > Why Google+ needs to be Jay-Z and not Tom Hanks, but can it change?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list A data model for the digital world 30 August 2012, 2:36PM Tweet The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things. Why Google+ needs to be Jay-Z and not Tom Hanks, but can it change? 30 August 2012, 11:46AM Tweet Google+ has a problem. While Google’s social network might have somewhere north of 25o million active users, and some predicting it might eventually have a huge impact on search campaigns among other things, others argue it is a failure. President Obama does an AMA on Reddit - reveals little but crashes site 30 August 2012, 10:45AM Tweet President Barack Obama continued his embrace of social media by joining social link sharing community Reddit and taking part in its Ask Me Anything (AMA) subreddit. The President sat down for half an hour and answered some of the questions posed to him, and managed to bring down the network in the process. According to Mashable, the post generated 700 comments in just 12 minutes. You can see all the questions he answered in a Storify below. How has social media impacted on charity comms? 30 August 2012, 10:03AM Tweet I recently had the opportunity to catch up with Verity Pillinger-Cork, Web and Digital Marketing Manager for RNIB(Royal National Institute of Blind People), to discuss how the charity is using social media to connect with those in need of information and support, and its assortment of stakeholders including carers, fundraisers, sponsors and donors. Why I mislike the "digital native" 30 August 2012, 7:35AM Tweet According to Wikipedia a digital native "is a person who was born during or after the general introduction of digital technology and through interacting with digital technology from an early age, has a greater understanding of its concepts". Twitter hashtags are the new political slogans 29 August 2012, 2:40PM Tweet Four years is a long time in politics and it is even longer in social media. As the Republican National Congress gets underway there have already been more Tweets about this week’s gathering than during the entire week of the 2008 Republican convention. Can we police the Twitter trolls? From One Direction to Tom Daley 29 August 2012, 1:06PM Tweet “The reason I don’t tweet as much as I used to, is because I’m sick of all the useless opinions and hate that I get daily goodbye twitter – : ).” What do consumers use different social sites for? [infographic] 29 August 2012, 12:30PM Tweet Interesting social media research from media Universal McCann London, part of its Wave 6 report, that highlights what consumers are using various social media sites for. The research makes the point that it is important for brands to understand that consumers use a huge range of social media platforms, and that each one fulfils a very specific need. Facebook and CNN team up to follow the Election 2012 conversation 29 August 2012, 9:44AM Tweet With the conventions well underway, and the respective party's tickets officially confirmed, media brands are building up their social insights, and trying to follow the online conversation about the US election. Has the shine worn off of daily deals websites? 29 August 2012, 8:34AM Tweet The latest dip in the Groupon rollercoaster suggests that the shine of the daily deals market may well and truly have worn off, for investors at least. Last week its share price was at a new low, down 70% from its IPO price and they have continued to fall even further since. Last night they were down to just $4.37 a long way from its $20 IPO price. 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