Wednesday 22 August 2012

Digital AM - Tetley, Everything Everywhere, Google+, A&N Media, Samsung vs Apple

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Digital AM
Latest news
Tetley claims media first with 4oD pause ads
Tetley claims media first with 4oD pause ads
by Daniel Farey-Jones
22 August 2012, 11:25AM
Tetley ads that invite viewers to "Make time. Make Tetley" will appear on Channel 4's on-demand lifestyle programming during the next three months whenever a programme is paused, in the first placement of its type.
Everything Everywhere to sell chunk of spectrum to Three
Everything Everywhere to sell chunk of spectrum to Three
by Sarah Shearman
22 August 2012, 11:40AM
Everything Everywhere has agreed to transfer some of its 1,800MHz spectrum to network operator Three, which could enable it to roll out 4G services next year.
Thomson trial to welcome holiday makers via Google+
Thomson trial to welcome holiday makers via Google+
by Loulla-Mae Eleftheriou-Smith
22 August 2012, 09:36AM
Thomson is integrating Google+ and Twitter into its hospitality strategy and creating live "hangouts" and hashtags for its resorts, as it seeks to modernise the holiday experience for its consumers.
A&N Media appoints former top M&S director to ecommerce role
A&N Media appoints former top M&S director to ecommerce role
by John Reynolds
22 August 2012, 10:05AM
A&N Media, publisher of the Daily Mail, has appointed former Marks & Spencer (M&S) top executive Susan Aubrey-Cound to the new role of chief executive of ecommerce.
Samsung vs Apple battle goes to jury with $2.5bn at stake
Samsung vs Apple battle goes to jury with $2.5bn at stake
by Matthew Chapman
22 August 2012, 09:30AM
Apple and Samsung are awaiting the jury's decision on a bitter court case in the United States that could end with the Korean tech firm fined more than $2.5bn (£1.6bn) in damages.
Prostate Cancer UK enlists bloggers to reach football fans
Prostate Cancer UK enlists bloggers to reach football fans
by Loulla-Mae Eleftheriou-Smith
22 August 2012, 08:50AM
Prostate Cancer UK, the official charity partner of The Football League for the 2012/13 season, has created a content-led digital marketing campaign that targets soccer fans.
Also in the news
Vodafone blasts Ofcom's 'careless disregard' for granting Everything Everywhere 4G spectrum
by Matthew Chapman, 21 August 2012, 09:08AM
Everything Everywhere to create new brand alongside Orange and T-Mobile
by Sarah Shearman and Matthew Chapman, 21 August 2012, 10:15AM
Twitter aims for rapid expansion in UK with sales team boost
by Sarah Shearman, 21 August 2012, 08:51AM
From the blogs
It's not you, it's...an emergency
Greg Taylor
22 August 2012, 10:09AM
Is a hashtag enough of a call to action on a press ad?
Alex King
22 August 2012, 9:19AM
Helen Edwards: TripAdvisor and the looming decline of user-generated content
Helen Edwards
22 August 2012, 8:00AM
What has really been going on behind the scenes at Everything Everywhere?
Sarah Shearman
22 August 2012, 7:43AM
Six reasons why traditional marketing strategies are not delivering online
Joanne Jacobs
22 August 2012, 6:52AM
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