Marketing Daily - Cadbury's Olympic sponsorship leads to 2.5m social media fans; plus Yahoo, Apple, Barclays, and Debenhams

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View in web browser View text-only version   Breaking news from Marketing August 2012   Latest News   Cadbury's Olympic sponsorship leads to 2.5m social media fans Sarah Shearman, 27 August 2012   Cadbury is planning to mirror its social media Olympic activity with a...     Yahoo makes second CMO appointment inside three months Sarah Shearman, 28 August 2012   Yahoo has appointed former Amazon vice president Kathy Savitt as global chief...     Apple looks to new iPhone after $1bn patent victory over Samsung Daniel Farey-Jones, 28 August 2012   Apple is to unveil its new iPhone next month, according to reports,...     5 skills you can't succeed without Suzy Bashford, 28 August 2012   Gone are the days when a marketer's job title alone engendered respect....     Everything Everywhere and MasterCard strike five-year mobile payments deal Sarah Shearman, 28 August 2012   Everything Everywhere has struck an exclusive five-year deal with MasterCard to bring...     Barclay's ad is simple and memorable, but strikes the wrong tone for a bank seeking to regain trust Jon Howard-Spink, strategy and planning director, Quiet Storm, 28 August 2012   There's that old saying 'coals to Newcastle': a hard sell, but if...     TUI Travel makes three-year commitment to 'greener and fairer' holidays Loulla-Mae Eleftheriou-Smith, 28 August 2012   TUI Travel, the company behind holiday brands Thomson and First Choice, has...     Debenhams ups spend for Life Made Fabulous push Matthew Chapman, 28 August 2012   Debenhams is increasing investment in its multimillion-pound 'Life Made Fabulous' TV campaign,...     Standard Life restructures marketing team Alex Brownsell, 28 August 2012   Life assurance brand Standard Life is to carry out a restructure of...     Kerry Foods appoints former Britvic man to head up meats and savoury John Reynolds, 28 August 2012   Kerry Foods has appointed former Britvic marketer Russell Goldman as marketing director...     SugarCRM Acceleration now! Do you know your customer? Are you interested in how social networks will change our professional  life? Save your seat for the SugarCRM Acceleration now!   Also in the News   Lynx says 'sorry' to Prince Harry Loulla-Mae Eleftheriou-Smith, 28 August 2012   C4 and BP team up for Paralympic tweet campaign Jeremy King, 28 August 2012   Wall Street Journal to host Tech Cafe in Shoreditch Nick Batten, 28 August 2012       Blogs     Measuring your way to the winners’ podium Brand Learning   This post is provided by Hilary Rickard, Innovation Director at Brand Learning , global...     Helen Edwards: TripAdvisor and the looming decline of user-generated content Helen Edwards   When scholars come to write about the meteoric rise and subsequent decline of user-generated commercial content, they will seize upon...     What has really been going on behind the scenes at Everything Everywhere? Sarah Shearman   It's not always been easy to keep abreast of the various twists and turns in...     Appointment of Bunker means UB’s snack business not fit for sale John Reynolds   A few weeks ago, I sat near to Nick Bunker, the then UK boss of...     Is E.ON’s high street shop the future of building meaningful utility brands? Kate Cox   There is an episode of Futurama where Fry logs onto the 31 st Century's version...             Whitepapers     Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)   Marketers are missing out on revenue as cash falls through the cracks be...     Presenting With Impact: Unlock Your Full Business Value (Webcast)   Many people dread the idea of presenting and as we are increasingly aske...     Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)   The rapid growth of online behavioural targeting and powerful mobile dev...     Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)   As an event organiser, your customer database is the most important tool...     Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)   Today's digital landscape is littered with an array of touchpoints and d...         Mobile Strategic Planner - London, Aspire Mobile c£50,000 + package, London Shopper Insight Consultant, Jarlett de Grouchy £40000 - £50000 per annum + Bonus + Benefits, London Head of Regional Marketing - Financial Services, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London Business Development Manager, Link Communication £30,000 to £45,000 basic, DOE with an uncapped performance bonus, Yorkshire New Business Manager / New Business Director - Boutique Agency, London - to £70k, Fill Recruitment Ltd to £70k + bonus and great benefits, Central London Online Marketing Executive, Michael Page Digital £25000 to £30000 per annum, London Email Marketing Manager, Michael Page Digital £35000 to £40000 per annum, London Account Manager, Michael Page Agency £22000 to £30000 per annum, Leeds Account Director, Michael Page Agency £25000 to £35000 per annum, Harrogate Integrated Account Manager, Michael Page Agency £22000 to £30000 per annum, Manchester     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ▼  August (143) The Wall > Officially the best cat video on the in... 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