Wednesday 15 August 2012

The Wall > Women are on Pinterest, men are on Google+

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Women are from Pinterest, Men are from Google+?
15 August 2012, 1:46PM

I’m sure you've all seen the gaudy statistics when it comes to the gender split of Pinterest's following - anything ranging from 72% to a staggering 97% of its user base has been reported as female.

Nelson's Column: Live Event App Revolutionises Brand Engagement and ROI
15 August 2012, 12:57PM

In this blog I will show you how we brought brands & sponsors closer to their target consumers through an App at Golf Live.

The proliferation of digital connection has created an amorphous sea of communication, where brands struggle for consumers to see and hear them through the mesh of online and offline media.

Twitter founders Stone and Williams launch new venture
15 August 2012, 11:47AM

Twitter founds Stone and Williams launch new venture called MediumTwitter founders Ev Williams and Biz Stone have a new venture that is targeting the publishing industry.

Callled Medium it brings together blogging, Stone and Williams both worked at Blogger, with community and curation.

Family farm fights back against Morrisons on Facebook
15 August 2012, 11:15AM

Wyke Farms is fighting back on Facebook after delisting by MorrisonsGood example here of how a small family run business can use social media to punch above its weight and get its voice heard.

Somerset based Wyke Farms faces having its award winning cheddar delisted by Supermarket Morrisons despite decent sales and popularity.

Apple 'iPad mini' to resemble a larger iPod Touch
15 August 2012, 10:02AM

iPad Mini mockup (9to5Mac)

Apple is reportedly going to release its much talked about min iPad in the Autumn and it will look more like a larger iPod Touch rather than a smaller iPad. No speculation to suggest it will be called the TouchPad.

Display advertising: The Jargon defined [infographic]
15 August 2012, 9:20AM

Display advertising jargon defined As someone with at least a passing interest in digital media (as I assume you are, reading The Wall) there’s no doubt that you'll be familiar with many of the acronyms and industry jargon floating around when describing what the digital world does - CTR, CPC, CPM etc etc...

Pinterest apps arrive on the iPad and Android
15 August 2012, 8:47AM

Pinterest for iPad and Android

Photo-sharing service Pinterest has launched new Android and iPad apps, as well as updating its iPhone offering.

The Android app has been one of the most requested updates to the service, said Chief Executive Ben Silbermann, speaking at the company’s first official press briefing in San Francisco.

The seven elements of great fashion community management
15 August 2012, 7:33AM

The fashion industry and its fans have embraced visual social media sites like Facebook, Pinterest and Instagram, and blogging platform Tumblr.

It's natural that social mediums that focus on (or include) images will attract designers, fans and brands.

Samsung and BBC take Gold as Nike named most engaging brand at London 2012
14 August 2012, 2:56PM

BBC takes gold for its Olympic coverageAmong the official Olympics sponsors Samsung has been named as the brand that did best out of the London 2012 games in terms of online visits, followed by Adidas, according to data from Hitwise.

This is for everyone - how London 2012 was Tweeted [infographic]
14 August 2012, 11:42AM

Mr Bean - the most tweeted moment of the opening ceremonyA good infographic here from Fiasco Design summing up how Twitter was used throughout the London Olympics, which certainly lived up to their promise as the world’s first social games.

It illustrates how Twitter played such a major role in the London 2012 Olympics from the 10 million who mentioned the opening ceremony, the popularity of Mr Bean and Sir Tim Berners-Lee, the rise of #NBCfail and the millions of mentions of our brilliant Team GB and the athletes.

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